Anuj and Denesh are a unique creative team based in London, however with worldwide domination in mind. For the past 5 years they have worked at various respectable above and through the line agencies, “as we are boffins in everykind of communiqué. We’re always ready and waiting for the next challenge. Some of our favourite work has never been made because it’s in our conceptportfolio, that’s the way we like it.”
Interview with Denesh Agnihotri
Why are you in Advertising?
It happened after graduating … we went to see a CD at M&C Saatchi who got us a bit of work at his mate’s place, his mate contacted a mate at W+K, a guy at W+K called a guy he worked with at TBWA and that was it we were in the world of advertising …
Did you always want to get into advertising?
I’ve always collected ads, good and bad but it’s not something i thought I would be creating full-time.
Were there any particular role models for you when you grew up?
There were a few people, but I’m really bad with names however I do remember Mr Alan Fletcher.
Who was the most influential personality on your career in advertising?
Tony Davidson (W+K).
How has advertising changed over the course of your career? Is execution/artdirection more important than it used to be? Do you think advertising has become more clever and less intelligent?
It’s changed somewhat; most ads you see today are all about execution with a line. However like everything this will soon change.
Where do you get your inspiration from?
Everywhere and anything.
Do you think brands whose advertising wins awards, do well in the market?
Was there any time when you wanted to quit advertisng?
What makes a good Creative Director?
A CD that will always push good ideas forwards regardless of how on or off brief they are.
What are your views on Scam Advertising?
It clearly shouldn’t happen. It’s unethical.
Any current work in Advertising that you find exciting? Especially Print?
Honda mentalism print ads, recruitment ad by Saatchi’s China .. there are others but that’s the first two that came to mind.
Are you in touch with Indian Advertising?
To be honest not as much as I should be, I only see the stuff in archive or ads that pick up awards.
Who would you want to spend a dinner with?
Whats on your iPod?
Stupid amounts of desi tunes, I love my bhangra.
Mac or PC?Mac all my life.
Here’s some of their work. You can find more at their blog.