Denesh + Anuj | from london

denesh and anuj

Anuj and Denesh are a unique creative team based in London, however with worldwide domination in mind. For the past 5 years they have worked at various respectable above and through the line agencies, “as we are boffins in everykind of communiqué. We’re always ready and waiting for the next challenge. Some of our favourite work has never been made because it’s in our conceptportfolio, that’s the way we like it.”

Interview with Denesh Agnihotri

Why are you in Advertising?

It happened after graduating … we went to see a CD at M&C Saatchi who got us a bit of work at his mate’s place, his mate contacted a mate at W+K, a guy at W+K called a guy he worked with at TBWA and that was it we were in the world of advertising …

Did you always want to get into advertising?
I’ve always collected ads, good and bad but it’s not something i thought I would be creating full-time.

Were there any particular role models for you when you grew up?
There were a few people, but I’m really bad with names however I do remember Mr Alan Fletcher.

Who was the most influential personality on your career in advertising?
Tony Davidson (W+K).

How has advertising changed over the course of your career? Is execution/artdirection more important than it used to be? Do you think advertising has become more clever and less intelligent?
It’s changed somewhat; most ads you see today are all about execution with a line. However like everything this will soon change.

Where do you get your inspiration from?
Everywhere and anything.

Do you think brands whose advertising wins awards, do well in the market?
Not necessarily.

Was there any time when you wanted to quit advertisng?
A couple.

What makes a good Creative Director?
A CD that will always push good ideas forwards regardless of how on or off brief they are.

What are your views on Scam Advertising?
It clearly shouldn’t happen. It’s unethical.

Any current work in Advertising that you find exciting? Especially Print?
Honda mentalism print ads, recruitment ad by Saatchi’s China .. there are others but that’s the first two that came to mind.

Are you in touch with Indian Advertising?
To be honest not as much as I should be, I only see the stuff in archive or ads that pick up awards.

Who would you want to spend a dinner with?
Penelope Cruz.

Whats on your iPod?
Stupid amounts of desi tunes, I love my bhangra.

Mac or PC?Mac all my life.
Here’s some of their work. You can find more at their blog.

Jack Daniels

 

Africa

 

nike

 

nike scorpion

6 thoughts on “Denesh + Anuj | from london

  1. Prasoon says:

    Nice work guys…good to see deiss rocking the world. go desi creative, go!!!!!

  2. jishnu says:

    hey, i went to their blog and saw! You guys rock man! great brands you guys wrk on!

  3. Pappu says:

    Thought you guys were with weiden???

  4. Denesh says:

    hey guys, we did a freelance stint for a few months at Wieden’s last year. Thanks for your comments, keep it fresh guys!!

  5. Lavina says:

    MBR Recruitment, Dubai is an independent human resources consultancy dedicated to the advertising industry. We specialize in placing the right
    candidate in the right advertising agency.

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