Anoorupa Bose is a fearless Creative Director. Give her a brief and she’ll come up with an idea that is so bold yet effective, that you’ll want to take the leap with her! Anoorupa is also a fearless human being. She has always fought for her rights and the rights of her teammates at previous agencies where employees were overworked and systematically exploited.

Why are you into Advertising?
In advertising, you get to be an artist, a filmmaker, a craftsman, a hacker, a revolutionary for social causes, a public speaker, a writer, a storyteller, a strategist, a musician, a startup incubator, a data analyst, a psychologist, it´s a field that enables you to express your creativity in so many different ways and that’s why I love it!

Did you attend school for fine art or design or Communications?
I studied English.

You have been a highly awarded Creative at a very young age. How has that impacted your career?
Feels a bit awkward to brag, but yes, in school I was always the most-awarded student in theatre, writing and public speaking competitions – all of which has greatly helped me hone my skills in advertising. Especially theatre, because even before you get to publish your campaign to the public, you need to first pitch that idea face to face to your client, and that’s when all the drama, stage training and public speaking experiences from the past unleash.