Ad Agency: Floating Agency, Bengaluru, India
Creative Director: Vinay Saya
Art Directors: Vinay Saya, Faisal M H
Illustrator: Faisal M H
Penguin AudioBooks by Floating Agency
Creative
Famous Letterpress : Keeping Alive A Fantastic Craft
Famous Letterpress is a design and print studio situated in Nagaland, India. Their love for creating aesthetically pleasing handcrafted products dates back to 2008. Early in their journey, their founder Akanito discovered and fell in love with letterpress. He dedicated the next decade to perfecting the craft of letterpress printing, training our team, and developing a diverse range of products and services. Since then, Famous have grown their client base and have served national and international clients. Their unique process and approach rooted in design thinking make them the ideal partner for clients looking for intimacy and craftsmanship in their products.
What made you continue with letterpress when most people now go for digital printing?
We are a team of designers, print enthusiasts, and creative professionals dedicated to making unfailing and aesthetically sound products. In a world that’s becoming increasingly electronic, we feel many people long for something a little more personal. Our approach is focused on making the final product a one-of-a-kind experience that makes the end consumer feel special. Our printing process provides our engaging designs with the warmth they need to breathe life into any piece of paper.
How many fonts do you have?
Thanks to the advancement of technology and the development of photopolymer plates, we are no longer limited to ready-made fonts made from wood or metal. Any digital fonts can be accessed online and brought to life through the tactile impression of letterpress.
MediaOne: Eye Popping Viewership by Evoka Communications
Advertising Agency: Evoka Communications, Kochi, Kerala, India
Creative Director: Junaid Mohammed
Art Director: Vivek
Copywriter: Junaid Muhammed
Director : Safeer AP
One of Malayalam’s leading regional news channels, MediaOne, has scaled new heights with a staggering 27 million views on Facebook. Our creative team was able to come up with innovative graphics to represent Mediaone’s achievement. The graphics display an “eye-popping” chart to showcase the viewership that MediaOne enjoys.
Rollick Durga Poojo by SoS Ideas
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Director: Souvik Misra
Executive Creative Director: Soubhik Payra
Creative Director: Manas Maity, Pratyush Chakraborty
Illustrator: Pathik Panja
Copywriter: Piyali Mukherjee
Rollick is one of West Bengal’s favourite frozen dessert brands that offer a wide range of frozen desserts for people to delight in. The festival of Durgotsav is no different. It rather amplifies people’s spirit to enjoy every moment of the festive grandeur.
This very emotion is aptly reflected in the campaign, where we have used popular Durga Puja elements like the Dhaak, Dhunuchi, Lotus, Conch and Trishul in an interesting illustration style. All these elements, drawn on different types of ice cream spoons justly describe the fun-filled moments of the festival.
Shanoor Homes by Evoka Communications
In India, the disparity in property ownership among men and women is very pronounced, with only 30% of women owning homes. The primary vision for Shanoor Homes, in this campaign was a need for women to own homes. They integrated this vision into their development to let women homebuyers to own property without registration charges.
The objective of our campaign aligns itself with this progressive and socially committed vision and welcomes more women to invest in housing developments, so as to create an equal space for all genders.
Advertising Agency : Evoka Communications
Creative Director : Junaid Muhammed
Copywriter: Muhsin
Client Service : Safeer AP
Photographer: Arun Pathadimethil
Bengali Fish Festival by Freeflow
Are you ready for the Big Bengali ‘Fish’tival?!
Go back in time to those incredible moments with the freshest fish and the most incredible recipes!
A Bengali fish festival like no other, buy these specials and get an authentic Bengali recipe with it for you to try!
Advertising Agency (School): Freeflow Ideas, Bangalore
Art Director: Renjith T
Copywriter: Sandeep Pai
Save Soil by Madison BMB
Soil and land are finite resources. While most other resources get replenished from time to time, the amount of soil in the world is only seeing a rapid decline. At this rate we are staring at famines and hectares of land turning into deserts in a not so distant future. But how do we make the world aware of this uncomfortable reality?
Approach:
An uncomfortable reality needs uncomfortable truths to be called out for it to be noticed. We have used provocation as an approach to ruffle the readers and make them aware of the grave reality.
Senior Creative Director (Copy): Rohan Joseph
Senior Creative Director (Art): Vallabh Yeolekar
CCO and CEO: Raj Nair
Maria Diaz : In Conversation with An Advertising Creative
Maria Diaz is a full-time Art Director based in Dallas. She specializes in conceptualizing and creating visuals for branding and marketing campaigns. Originally from Honduras, Maria has worked in agencies like BBDO Honduras, BBDO Atlanta, LERMA/ Dallas, and the Honduran Institute of Tourism. She has recently graduated from Miami Ad School in the Art Direction program and has a Master’s in Global Strategic Communication from Florida International University.
In her professional career Maria has worked with world renown clients among: Revlon, Mitsubishi, The Home Depot, Pantene, Hyundai, Honduran Government and tourism, Avocados from Mexico, Georgia Lottery, Honey Baked Ham, Bayer, Dove, Nivea, Durex and others.
Maria also enjoys creating art and illustration, which was a hobby she acquired during lock down, and it has been giving very fruitful work.
Maria hopes to open her own creative boutique and keep creating more award-winning work in the future.
Why are you into Advertising?
My passion for advertising goes back to my days in university, I took a class called creative advertising and that sparked my interest in pursuing creativity.
Did you attend school for fine art or design or Communications?
I did one Bachelor’s in Communications and advertising, with a specialization in communication for development, I got another Bachelor’s in Graphic Design.
Were there any particular role models for you when you grew up?
My parents have always been a great role model. My mom I learnt how to pursue things with passion, from my dad the rational side of things, from my stepmother she always taught me to be responsible and from my grandmother her willingness to help in whatever she could
Who was the most influential personality on your career in Advertising?
I think one of the creatives I came across in the early stages of my career that just impacted me was Stefan Sagmeister, from him I learnt that advertising can be much more than just selling. His eye for detail, his use of organic elements. It inspired me.
Where do you get your inspiration from?
When I am looking for visual inspiration, I go to Behance, Pinterest, good old google, social media. If I am brainstorming for a specific concept or an advertising campaign, I like to ask people who know nothing about advertising their opinion, you get very good insights from them.
Tell us something about your current place’s work environment. How do you keep motivating yourself and your team creatively.
I really love the place I am working at currently, LERMA/ is a great agency the people around me make the agency feel like a family. I have counted with their support since the first approach we had until now, that I am about to have 1 year working.
Do you think brands whose advertising wins awards, do well in the market?
I think that they are not always related, brands who win awards are not always doing well in the market but sometimes it is correlated. Awards help to validate your work.
What advice do you have for aspiring creative professionals?
I would say work on your portfolio, learn and practice your networking skills they are so important.
What’s your dream project?
I really love art; I would enjoy working with a museum like the MoMa or any other museum. I also enjoy working on social campaigns, using creativity for good is a great way to put our gifts and talents to good use.
Where do you see yourself in 15 years?
Wow. We are getting deep huh! I see myself working in advertising, hopefully having my own shop. Mostly I want to see how much more knowledge and experience I can achieve. Knock on wood hopefully score a Cannes.
Who would you like to take out for dinner?
My family and friends, I like to celebrate big moments in life and be surrounded by the people who have helped me achieve them.
What’s on your iPod? Spotify?
I am a Jack of all trades when it comes to music, I can go from classical, to latin, rnb, reggae, reggaeton and rock. I even have a Hindi mood playlist. But if you want to check out more look for me on Spotify: MJ Diaz Diaz
Mac or PC?
My first computer was a PC, but my last computers have all been Macs, I enjoy it.
What’s your Twitter Handle? Instagram?
My Instagram is @mjdpinkreative but also my portfolio is a great way to follow my work mjdiazdiaz.com
Sony Noise Cancelling Headphones by Innocean
Sony WH-1000XM4 headphones have top Noise Cancelling capabilities and high-quality audio. So, with such noise-free and immersive sound, they don’t only cancel external noise but also the ones in your head.
Advertising Agency : Innocean India
Art Director: Rajnish Tripathi
Copywriter: Rajesh Sinha
Adarsh Developers by Tempest Advertising
It takes a lot to build a house. To transform a house into a home, all it takes is a woman. This full page, semi-poetic ad released on International Women’s Day is dedicated to all the women who make the beautiful transformation happen. The ad was crafted keeping the client’s segment in mind, which was real estate.
Creative Agency: Tempest Advertising Pvt. Ltd.
Associate Creative Director: Raghavendra Bhat
Creative Director Art: Laxmikant Ameenagad
Brand Planning: Abhishek Jana, Turab Lakdawala
Adarsh Group: Nidhi Jayashankar, Satish KV, Ameen Khan