Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth, Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters

It has been alleged that some people achieve greatness only to treat themselves to a Bournville Little knowing that this is when the really hard part begins. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news – gently. Hear the ‘snap’ but don’t ask why, one day you’ll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself ‘Have I earned it?’ If the answer is yes, welcome. Welcome to the good life.

The cocoa plant’s botanical name, Theobroma Cacao literally means ‘food of the gods.’ And when this cocoa turns to Bournville, the divine connotations go up significantly. Perhaps why the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take your time to gaze at it lovingly. You break it like it were bad news – gently. Listen to the ‘snap’ but don’t wonder why, one day you’ll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself ‘Have I earned it?’ If the answer is yes, welcome. Welcome to the good life.

Men have moved mountains to reach for the stars since time immemorial. Maybe because it is believed that a bar of Bournville can be truly enjoyed only from dizzy heights. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news – gently. Hear the ‘snap’ but don’t ask why, one day you’ll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself ‘Have I earned it?’ If the answer is yes, welcome. Welcome to the good life. You don’t buy a Bournville, you earn it.