Bajaj DS-Si, by Ogilvy Mumbai. (the line reads : India’s most fuel efficient engine is here. Someday there will be a bike for it).

Creative Directors: Manoj Shetty, Siddhartha Dutta | Art Directors: Mandar Khatkul, Kevin Andrade | Copywriter: Manoj Shetty | Illustrator / Photographer: Mahesh Hiremath |