Presentable is an independent design studio based in Gurugram, India. They work across brand identity, packaging, digital experiences, retail environments, and communication design, with two lead practices: lifestyle brand design and celebration design. Within months of launch, their work has been featured and awarded across The Dieline, Pentawards, Packaging of the World, World Brand Design Society, Awwwards, CSS Design Awards, and Branding in Asia, among others.

What made you start Presentable?
Something has flipped in how India buys. The journey no longer just begins at the shelf or the showroom; it can begin with a reel about how a product was made, a founder explaining why a formula has six ingredients instead of twenty, a wedding invitation screenshotted and passed around a group chat, a café people visit because of how it looks before they’ve tasted the coffee. Design is no longer decoration on top of a business, it’s the story the business is told through, and increasingly it decides who earns attention and who doesn’t.

That behaviour is strongest in two markets: contemporary lifestyle brands, and India’s celebrations. Both are growing fast, both are bought on how they look and how they’re talked about, and both are underserved by design. To most studios, a lifestyle brand is one project among many, and a celebration isn’t a design market at all, it’s bought as decor and production. So we made them our lead practices, which is a positioning choice more than a limitation: commerce existed long before someone said “10-minute delivery” and built a company around those three words.

Presentable was built deliberately for these two. They lead the practice, and the work extends well beyond them, across brand identity, packaging, digital, retail, and communication design. The point is to live inside these markets rather than visit them project by project.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you select your team?
The team comes from both routes. Some of us studied at institutions like the School of Planning and Architecture and Srishti Institute of Art, Design and Technology, and even there the training was multidisciplinary: architecture, communication design, human-computer interaction, which means we arrive at a brief with several mediums in mind rather than one. Others in the team are self-taught designers, and we think the mix matters. The founding team has worked on brands such as OnePlus, Samsung, MakeMyTrip, Coca-Cola, Budweiser, and Unilever, among others.