Agency : Crayons Advertising Pvt. Ltd.
Brand: Apollo Sugar Clinics
Client: Apollo Sugar Clinics Ltd.
Art Director: Sonu Chandra
Copywriter: Ishan Sharma
Creative Director: Rondeep Gogoi
Entry summary: The common perception about developing diabetes is that it’s only caused by consumption of excess sugar. However, the fact that a sedentary lifestyle is one of the major causes of diabetes is hugely ignored. Apollo Sugar Clinics wanted to reach out to the couch-potatoes informing them about it.