Creative

Creatives from around the world.

Kingshuk Chowdhary : In Conversation With An Illustrator

Kingshuk Chowdhary is an illustrator and designer with over a decade of experience creating character-driven visuals rooted in storytelling, humor, and emotion. Over the years, he has collaborated with brands and organizations such as Instagram, Google, Pratham Books, Chumbak, and Wonderchef.
He is also the creator of the Khopdi universe, a growing collection of original characters and stories centered around a playful skull-headed character that appears across illustrations, comics, and merchandise. His work often draws inspiration from animation, Indian culture, films, wildlife, and everyday life.
Alongside commercial projects, Kingshuk continues to explore personal storytelling, collectible design, and original IP creation, with a long-term dream of building worlds and characters people can emotionally connect with.

Why are you an Illustrator?
I never really planned on becoming an illustrator. I was simply someone who loved drawing from a very young age.
As a kid, I used to copy anything I could find around me, comic books, newspaper illustrations, film posters, random magazine images. I was especially obsessed with Raj Comics superheroes growing up. That was probably my first real connection with drawing and visual storytelling.
Later, I discovered Disney animation and films like Jurassic Park, Alien, and Terminator, and that completely changed the way I looked at art. I became fascinated by creature design, characters, and world-building.
That curiosity stayed with me. Over time, drawing slowly became the way I understood and expressed things.
Even today, what excites me most is creating visuals that make people feel something, whether it’s humor, nostalgia, curiosity, or emotion.

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Sukanto Debnath : In Conversation With An Artist

Sukanto Debnath is a freelance artist from India, currently living in Hungary. He has worked in the animation industry since 2000 and has been freelancing since 2014. His clients include Disney, Google, Facebook, Coca-Cola, Adobe, Sony Pictures Television, Penguin Random House, and others.

“I’m from Hyderabad, born and brought up in West Bengal, and currently living in Hungary. I do illustrations, character design, and storyboards for animation.”

Why are you an Illustrator?
I always wanted to be an artist, from as early as I can remember. I went to Santiniketan for that, but got interested in animation after finding two books in the library, The Art of Animation, and more importantly, a book with brilliant drawings by Heinrich Kley. I was in the animation industry until I moved to Hungary. I started freelancing and focusing on illustration after coming here, mainly because I could do it on my own. In India, I worked as an animator, animation director, and creative director. I was already used to drawing, painting, and working with scripts and briefs. So when people started reaching out for illustrations, I was kind of prepared.
I love doing illustrations, but I want to become a good character designer.

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Doreme “Ab Samajh Mein Aaya” by Monkey Wrench, Kolkata

Grounded in sharp consumer research, homegrown kidswear label Doreme identified a key gap: parents often tend to dress kids for how they look over how they feel. Outfits chosen for the ‘gram’ or for playdates, photoshoots, birthday parties, and family gatherings, often prioritise visual appeal, albeit unintentionally. Therefore, in the pursuit of “cute,” comfort gets overlooked, leading to tantrums—irritability and resistance.

Tapping into this insight, Monkey Wrench, Kolkata flips the narrative through a humorous creative device: role reversal. Adults are made to physically experience tight fits, itchy fabrics, stiff seams, outdated designs, bringing alive true empathy through experience. Across a series of three films, parents and older siblings unravel in discomfort, while self-aware Gen Alpha kids step in to school them with quiet authority.

Food Square by Acture Media

Food Square is a gourmet grocery store in Mumbai. It curates rare ingredients, fine staples and global flavours for those who take pleasure in cooking and those who appreciate the finer nuances of exquisite cuisine. Every product is selected for its quality and authenticity. Food Square offers a polished yet welcoming experience of refined food choices.

When Acture Media was entrusted with leading the print campaign, the objective was to inform Mumbai that Food Square now offers home delivery. For a brand recognised for its quality ingredients and premium shopping experience, the message had to be delivered thoughtfully.

Famously known for its creative intelligence and distinctive brand approach, Acture Media drafted a simple line, “Shop Like a Chef”. The line appeals to those who value fine ingredients and want the same quality trusted by chefs. With home delivery, they can enjoy this quality without making a trip to the store.

The ad also targets those who cannot visit the store regularly due to the long distance.

Print media is still widely known as a trusted source of information. Bombay Times, a regional supplement of Times of India, was the perfect choice to carry the ad into homes across Mumbai.

Acture Media, with a sharp foresight and experience in marketing, strengthened Food Square’s presence across the city and reached a new audience. This marked an important step forward for the brand.

Advertising Agency – Acture Media