Creative

Creatives from around the world.

Marico

Copy: Ashish Kharwatkar
Art Direction: Darshan Choudhari
Client: Marico

A recruitment campaign for B-School graduates, enticing them to join Marico for its unconventional thinking and business approach.

This campaign won a Gold at the Effies and shone bright at the inaugural Pink Slip Awards, with 3 metals for Best Employer Branding, Best Single Ad and Best Campaign of the Year, in 2007.

Ashish also teaches the fine art of Copywriting here.

(“PS: Some people might take umbrage at the use of the word ‘dwarf’. My apologies for that. It was PC to use it at the time and in India, and we were given to believe that it was acceptable even for people with dwarfism.” – Ashish)

Chotu Ki Chah by Post office Media

Advertising Agency: Post Office Media, India
Production Company: Post Office Media, India
Art Director: Vipul Arora
Copywriter: Vipul Arora

Let’s reflect on the stark reality of the Indian education system. Shocking statistics reveal that a staggering 8.4 crore children are deprived of schooling, with approximately 78 lakh youngsters forced into labor even while attending schools. It’s time to unite for their right to education and a childhood free from exploitation

Choti Ki Chah by Post office Media
Choti Ki Chah by Post office Media
Choti Ki Chah by Post office Media
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Aanchal Lodhi : In Conversation With An Illustrator

Aanchal Lodhi is an independent illustrator and surface pattern designer from Delhi, India. Her work consists of bright, whimsical, and oh-so-cute illustrations! In the last two years, she has illustrated over 5 children books and worked with a wide array of clients. Apart from client work she works on a number of passion projects allowing her to explore and experiment beyond her comfort zone.

Outside of work, Aanchal finds joy in exploring new art or craft forms and loves a cozy night in.

Why are you an Illustrator?
As someone who was NEVER good at drawing, I find it quite amusing that I ended up here! My journey into illustration began after graduation when I discovered surface pattern designs by Bonnie Christine. This led me to fall in love with the boundless possibilities,and made me slowly transitioned to creating illustrations.

Did you attend school for fine art or design?
I have completed my formal education in Economics from Lady Shri Ram College, DU. Along with that, I pursued a certificate course named “Design Innovation in Fashion and Textiles” from NIFT, Delhi.

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GReaT Trails by Adwants

GReaT trails by GRT Hotels & Resorts, strategically partnered with Adwants to orchestrate a visionary campaign named “Nature Meets Celebration This Diwali”. The primary focus of this campaign is to foster heightened awareness, increase patronage, and fortify brand recognition. It is spanned across various digital and print media platforms, targeting a specific niche audience.

Agency: Adwants
Creative Director: Devdas Cherukad
Brand Manager: Varshini Manikumar
Copywriter: Subiksha Sridhar
Executive Directors: Prashanth Sridhar, Karthik Rajmohan

Bose : Hear Your Moment

The ad film showcases how Bose soundbar, portable speaker and headphones crank up the festive fervor. This campaign delivered lakhs in impressions and also catered to the campaign objective of boosting sales during Diwali.

Production House – Cultivate Communication
Producer – Deepak Peter
Director – Deepak Peter
Executive Producer – Sumit Sharma
Producer’s Assistant – Satyadeep Gupta
Art Director – Rucha Deogharkar
Costume Stylist – Varda Sahasrabuddhe
Publicity Stills – Tushar Sarmalkar
Image Correction – Milind Agalve

Bose by Cultivate Communications
Bose by Cultivate Communications

GreaT Trails by Adwants

The esteemed Indian brand GReaT trails by GRT Hotels & Resorts partnered with the Adwants to introduce a heartwarming initiative named “Let Them Be Over the Clouds.” This innovative campaign was created for various digital and print media outlets with the primary goal of bringing happiness to pet owners and their cherished four-legged friends during the festival of lights.

Agency: Adwants
Creative Director: Devdas Cherukad
Brand Manager: Varshini
Copywriter: Subiksha Sridhar
Executive Directors: Prashanth Sridhar, Karthik Rajmohan

GreaT Trails by Adwants
GreaT Trails by Adwants

Shramik Bharti : Domestic Abuse; by Hakuhodo

Domestic abuse is a truth. It’s everywhere. But hard to notice. Because victims try they best to keep it a secret. Through our ads we showcase that it is tough to spot it.

The design element plays with the negative and positive space to bring out the truth, by showing a punch to the face. Made tough to spot but easy to report.

Advertising Agency: Hakuhodo International India
NCD: Shobhit Mathur
ACD: Sanjay Mohanta
Illustrator: Sanjay Mohanta
Copywriter: Santyanand Gupta

Shramik Bharti : Domestic Abuse; by Hakuhodo

Iqoo by Kappiri Studio

Ad made for Iqoo (Indian phones manufacturer brand) to highlight one of the product’s features (curved display) where the main benefit is the expanded vision provided by the curved edges of the screen.

Advertising agency: Kappiri Studio
Creative Directors: Alberto Berton, Arun Devarajan
Art Directior: Jickson Joseph
Copywriter: Parvathy Narayan
Modeling: Leonal Chacko, Cyril Chacko
Motion Design: Cyril Chacko
Design & Lighting: Jickson Joseph, Leonal Chacko, Cyril Chacko, Noel Siddharth
Executive Creative Producer: Parvathy Narayan
Producer: Sankar Thekkedath