Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Digital Creative: Siva Kumar
Illustrator: Pravin Arasu
Monthly Archives: April 2013
Alicia Souza : Interview
Dropped off by egrets, in the Middle East, Alicia Souza’s folks had a hard time keeping up to her experiments of drawing on doors and burning them because its faster than erasing. She followed her gut of studying down under only to find absolutely no sheep in the city. She. hence, decided to huddle to India and is now smiling happily that every morning she can drink chai and grin at cows at a safe distance. They grin back, she insists.
Did you attend school for fine art or design?
Yes, I did attend a design school in Melbourne and hold a Bachelors in Communication Design.
Were there any particular role models for you when you grew up?
My brother, because he was and is incredibly smart. He still is my go-to person when I don’t feel like reading Wiki or searching Google.
Yamaraj – Outdoor/Ambient live stunt advertising
By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron’s car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.
Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Director: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriter: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Client Servicing: Vijay Jacob, Rahul Jain
[desi]EsSenbHekes[/desi]