Monthly Archives: March 2013

Saurabh Sankpal: Interview

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A deep thinker, a keen observer, an experimenter and an entertainment package is what defines Saurabh. He has an uncanny knack of transforming his observations into a great form of art. What is most unique about his work is that, every piece of work he produces has something different about it.  His art is a visual treat for the clients and the consumers.

Why are you into Advertising?
This is something I always wanted to do. I didn’t get into this field by chance or because I was just seeking some career option. I fall in love with advertising and new ideas every day and it completes me.

Did you attend school for fine art or design or Communications?
No. Like they say, if you have the passion to do something, you learn it in no time. After my Bachelors in Management Studies, I did a one year MBA course from Indo-German Chamber of Commerce where I specialized in marketing. After that, I landed up at Umbrella Design Firm where I was moulded and guided by Bhupal Ramnathkar.
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Mayur Hola : Interview

Mayur Hola is a Senior Creative Director at McCann Erickson, New Delhi

Mayur is a defence kid who had a terrific upbringing and a swell time in the Air Force stations his dad got posted to. He read everything he could grab from Commando comics to Jackie Collins, played a lot of sports and studied a bit. He discovered places by walking around by lanes, was chatty and made friends with all sorts of people. He wasn’t picky. Eventually he came back to Delhi where he was born and stopped doing all of the above. Now he reads graphic novels, chats with his beautiful wife, plays with his daughter and studies people. He discovers places by eating at restaurants and makes very few friends. He’s rumoured to be quite picky.

Why are you into Advertising?
I started as a 3d graphic artist and animator in a game development firm. Actually I started by training people to do CG before I was recruited by the gaming firm. This was straight out of college. After a few years I realised that the only future I had in that business was if I moved overseas and/or entertained my gay boss. I love my folks and Delhi too much to do the former. And I’m too straight to do the latter. So I chose advertising. The show window had pretty girls. Inside were ogres. I’m still looking for the girls in that window. Meanwhile the ogres keep me busy.
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V-Kool by Blue Apple Medicom

Advertising Agency: Blue Apple Mediacom, UAE
Creative Director: Pankaj Ramnathkar, Milind Lanjekar, Neil D’Souza
Art Director: Pankaj Ramnathkar, Milind Lanjekar
Copywriter: Neil D’Souza
Illustrator: Jomy Varghese
Photographer: Hussain Jain
Additional credits: Newton Rebello

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Rajaram Rajendran : Digital Art

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Rajaram Rajendran, runs a Bangalore based tiny film production studio called Eleven Elements, where he makes films, and does digital image production. He consults on interactive and app design, runs occasional free workshops on designing for the digital medium, digital filmmaking and matte painting. He also clicks some photos sometimes, writes an article here and there and makes some music.

Why are you an Illustrator?
I’ve been making random images since 2004, but never knew what to call it. Then i started visiting Deviant Art sometime in 2008, and suddenly a whole world of Digital Art opened up. Because of the kind of work I saw there then, I got super inspired, started messing with more digital illustrations and some photo manips, and from there it kinda kicked on, as I kept learning.

Did you attend school for fine art or design?
No. But we have the internet.
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