Monthly Archives: June 2011

Regency Tiles: Style Make a New Statement, JWT Hyderabad

Style Makes a New Statement

Advertising Agency: JWT, Hyderabad, India
Creative Director: Mark Samuel
Art Director: Sumanth Mani
Copywriters: Alok Yepuri, Mark Samuel
Photographer: Satya Prabhu
Additional Credits: Rajnikanth Borugadda

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Mentos : Unbelievably Sour : Ogilvy

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director: Anurag Agnihotri
Art Director: Ashish Naik
Copywriters: Anurag Agnihotri, Anupama Sirsalewal
Illustrator: Deelip Khomane
Graphic Designer: Ashish Naik

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AS YOU LIKE IT

By Terence D’Costa. Terry is a great, dear friend, and a top notch CD in the Himalayas.
Manager: Now just to give you an idea of what we’re planning to do… (matter of fact, to the point)
Chicken : Yes, I’m completely new to all this… I have no idea really.. (bashful)
Manager : There’s this big bash coming up and the theme for dinner is exotic fowl. (stoic, stress on the last word)
Chicken: Exotic fowl… (momentarily groping for a semblance of sense)
Chef : We’re planning on doing a Chicken a’la Kiev with a twist of thyme. (pride spilleth, brimmeth, gusheth)
Chicken : Oh ok… nice. (giggles, with no idea why)
Manager : Yes, and the sponsor wants you to star in it. (in a true bearer of happy tidings tone)
Chicken : Excuse me? (stumbling)

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New Ark Mission of India : Ogilvy Bangalore

It’s the winter months that takes its most violent toll on India’s poor. After long hot summers, the poor are really not ready for the extreme cold that follows. On top of this, street children and beggars are a blind spot we rarely acknowledge. So what we did was dress up street kids in their usual everyday clothes (made from discarded newspapers, sacking, cardboard) and photographed them walking the ramp. This juxtaposition of the usual in an unusual setting, startled and woke people up. The campaign was executed as a series of posters, standees and eDMs in Corporate offices and Churches. The client was hoping for about 3500 sets of clothes. However, they were overwhelmed when they received over 6000 sets of clothes as well as significant monetary contributions.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli

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Sweet ‘n’ Healthy by Orchard, Bangalore

Time to switch to Sweet ‘n’ Healthy

Advertising Agency: Orchard Advertising, Bangalore, India
Executive Creative Director: Thomas Xavier
Creative Director: Sagar
Art Director: M G Harti
Copywriter: Shane Alemao

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