Monthly Archives: February 2011

Ad Verbatim V

Terence D’Costa is a dear friend and a top-notch creative in the Himalayas.

MOKSHA MANTRAS

Appl_s and _ranges. I’m not insulting your intelligence. Just making a point. Even a toddler can fill in these blanks. Our ability to recognize and derive information from patterns forms the cornerstone of human intelligence. Cognitive skills meet intelligent thought processes and together they help us arrive at conclusions. Consistent and repetitive exposure helps us get there even faster. Because this is the way we are programmed to be, we’re taught to learn no differently. Learn the alphabet before you learn how to spell before you learn how to form sentences before you learn how to compose a paragraph before you learn how to write an essay before you learn how to appreciate one.
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ICC World Cup 2011: Ogilvy

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director & Chairman: Piyush Pandey,
Senior Creative Directors: Heeral Akhaury, Sukesh Kumar Nayak
Copywriters: Sukesh Kumar Nayak, Lolita D’souza, Vedashree Khambhate
Art Directors: Heeral Akhaury, Vinit Sanghvi, Devang Patel
Account Management: Navin Talreja, Dharam Valia, Mudit Trivedi, Rahul Bhambri, Sukhvinder Singh Wilkhoo
Photographer: Palani Mohan
Illustrator: Deelip Khomane
Digital Imaging: Imagerom

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