Monthly Archives: July 2010

Honda : Get There Faster

Advertising Agency: JWT, New Delhi, India
Executive Creative Director: Priti Kapur
Creative Director / Art Director: Kunal Gaur
Photographer: Hardesh Dhingra
Senior Account Director: Subroto Pradhan
Account manager: Sameer Joshi
Production company: Phoebus Media

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The only good fly is a dead fly

Advertising Agency: Publicis, Gurgaon, India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Creative Group Head: Sudhir Das
Assoc Art Director: Sunny Johnny
Digital Creative: Nishan Singh, Atul Kapoor
Photographer: Ajit Singh Padam
Illustrators: Sanjay Kumar, Harish Nair, Nawin Nandakumar, Manoj Saha

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DC Design: The Classics, souped up!

Advertising Agency: Publicis Communications, India
Executive Creative Directors: Ashish Khazanchi, Prasanna Sankhe
Creative Director: Ambar Chakravarty
Art Director: Sagar Chhabria
Copywriters: Ashish Khazanchi, Seneca Mendonsa
Illustrator: Chaitanya Surpur
Account Managers: Ketan Salaye, Deven Uchil

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KFC tlks 2 me – The power of language for today’s youth.

Sanjeev Jasani, Vice President, OgilvyOne, New Delhi writes.

Words, words, words – the power of language is something we focus on with customers everyday, but nowhere can it have more impact than with teenagers and tweens. Harnessing the power of language for today’s multi-tasking, tech-savvy youth is the first step in effectively communicating and building loyalty among them.

To truly connect with kids – to form and keep a meaningful dialogue that will help win their hearts and minds – you must learn to have a conversation. On their terms. In their language. In fact, according to teen marketing experts “Teens identify best with someone who speaks their language, dresses like them and understands their human condition.”
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Lawrence and Mayo

Advertising Agency: Eleven Brandworks, Mumbai, India
Creative Directors: Puneet Kapoor, Prateek Bhardwaj
Art Director: Puneet Kapoor
Copywriter: Prateek Bhardwaj
Illustrators: Puneet Kapoor, Anand Chodankar
Photographer: Altaf Khan
Planner: Imran Khan

John’s gone.
28 years on. The songs over. The words forgotten. The fortune divided. Even the anthem is just a sweet, silly idealistic lullaby now. Only a pair of round-rimmed, gold-plated, smoke-tinted glasses survive, hoping there’ll be another like him.
Lawrence & Mayo. Your glasses are you.

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Don’t self treat

Can you treat yourself better than your doctor?
Self-medication can put your life in danger. Always consume medicines only after consulting your doctor.

Millions of people in India develop various medical complications due to not consulting to a docotor / physician before consuming medicines for minor ailments. Worldwide as well, self-medication is a huge problem. Government / non-government agencies in India and other countries have not started recongnising it as a growing problem and taken up the issue on a serious note. Patil Hospital, mumbaihad organised a ‘Patient Welfare Program’for educating patients / attendants / pharmacists / para-mecical staff / general public on various issues including ‘self medication’. The poster titled ‘Self Medication’ was highly successful in catching the attention and generating awareness among them on the importance of consulting a doctor before consuming any medication. Around 5000 people attended the program that was conducted for 10 days. The poster design was recreated in the size of a pamphlet and distributed to all the visitors. People could understand the complications and complexity associated with self medication. Many of them vowed to not indulge in self medication and also encourge their friends and relatives to do the same.

Advertising Agency: R&P Advertising and Media Communication, New Mumbai, India
Creative Directors: Abhay Patkar, Nitin Rajapurkar
Art Director: Abhay Patkar
Copywriter: Nitin Rajapurkar
Additional credits: Sanjay kelaskar





Digital and the power of the community

Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.

Alcohol is a restricted category where advertising is not permitted. How do you then get consumers to sample single malt and then spread the word. How will the typical surrogate advertising model work here?

In a first of its kind event, over two hours across India, Canada, the US, Taiwan, Sweden, Denmark, Russia and Britain a quirky get-together was held. Whiskey experts, bloggers all, were on twitter for a single malt nosing and tasting session to choose a ‘special 2010 edition’ single malt. Virtual tasting? Not quite.

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