Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Suresh Natarajan
Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil, Kapil Tammal
Writer: PK Anil
Art Directors / Typographers: Kapil Tammal, Sandesh Kambli, Pramod Chavan, Manasi Sankhe, Swati Goel
Illustrator: Paintbox Solutions
Account director: Prianka Sihota
System correction: Robert Joseph, Harshal Pandere
Advertising Agency: McCann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director / Photographer: Rathish P Subramaniam
Copywriter: Carl Savio
Illustrator: Sameer Kulavoor
Other additional credits: Balu (Healing tool)
“Sugary sweet biscuit outside, dark creamy chocolate inside.”
A little about yourself. Why are you an Illustrator?
I’d call myself a visual artist, illustrator, designer and director of animation. I’ve always liked to sketch, scribble, make flip-books out of maths textbook, collect magazine cutouts, create scrapbooks, make weird characters with collage, get my hands dirty with my fav green sketch-pen and basically create images, some that are still, some that move. I realize I’m doing the same things now, in a different context, on a different scale, and varied mediums. Yeah, and seafood, beer, music does help.
Kaushik, is a Bombay based photographer, who has a decade’s experience in photography. He began his photography career as a writer/photographer and later branched out on his own. He now works with corporate clients and advertising agencies. His long cherished dream is however to explore photography as an Art form.
Why are you a photographer?
Photography is an opportunity to see things differently. To hold moments. I like to see things differently. My parents too had a big role to play in my choice of career.
My father, who maintained a strict veneer thanks to a military mindset, had a sensitive side that he passed on to me. I remember once when I was very young and strolling with him in a garden, he pointed to a leaf high above and said, “even leaves have eyes.” I took his word for it. I think it since then I have been observing things very differently.
My mother being a trained classical singer, I was introduced to music rather subconsciously. Music being a regular thing in our household a sense of rhythm was infused into me.
Balance, rhythms, aesthetics, space, repetitions, flow, simplicity and an element of surprise are few of the very important senses in photography, like in life. How you amalgamate them, is what its all about. That’s why I am a photographer.