“Who’ll win this battle of music?
Starting 5th June, every Saturday and Sunday at 8.30pm onwards.”

Sur-sangraam is a new reality show on Mahua TV. The program aims to discover the best singer through a singing competition. After rounds of elimination, where each participant will try to defeat the other with their musical talents, the final winner would emerge. This campaign was done to bring to foreground the fighting spirit of the participants, and therefore how exciting the show would be.

Advertising Agency: Ogilvy & Mather Pvt. Ltd, Gurgaon, India
Creative Directors: Shailender Mahajan, Divya Bhatia
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Neeraj Mahajan
Other additional credits: Amir Siddiqui, Glitz

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Agency: Creativeland Asia, Mumbai, India
Executive Creative Directors: Sajan Raj Kurup, Vikram Gaikwad
Creative Directors: Anu Joseph
Copywriters: R.Venkatraman, Huzefa Kapadia, Sajan Raj Kurup
Art Director: Payal Juthani
Illustrator: Lokesh Karekar
Account Supervisor: Jay Gala

(good to see some fantastic print layouts, finally. Kudos to Creativeland)

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“Apple”
Agency: Pratisaad Communications Pvt. Ltd., Pune, India
Creative Director: Abhijit Joag
Sr. Art Director: Nasir Shaikh
Art Director: Girish S. Rapatwar
Illustrator: Girish S. Rapatwar
Copy: Avinash Gokhale
Account Executive: Shubhi Pande