Monthly Archives: August 2009

Corporate Chhattisgarh

Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Deepak Joshi
Art Director: Ravikumar/Sreejith
Copywriter: Manoj Jacob
Photographer: Asha Thadani
Typographers: PJ Shan Jose, Vipin Das, Ratheesh Erumeli

Corporate Chhattisgarh


Saraswat Bank : Dussera

“Dasara “
Agency: Pratisaad Communications Pvt. Ltd., Pune, India
Creative Director: Abhijit Joag
Sr. Art Director: Nasir Shaikh
Art Director: Girish S.Rapatwar
Illustrator: Girish S.Rapatwar
Calligrapher: Girish S.Rapatwar
Copy: Abhijit Joag
Account Executive – Shreyas Bangad

Maharashtrians on the day of dusera perform puja of shami tree branches & distribute shami tree leaves( which are compared with gold) with near ones and friends. This message is in context with that. In a nut shell it means:
While distributing gold let our hearts bind together,
And in the company of each other may we prosper,
these are my wishes for dussera.

Saraswat Bank, Dussera

Omax Lenses

Advertising Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Creative Group Head/ Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru



Sharad Haksar : Photography

Sharad Haksar

Sharad Haksar is an award winning photographer and founder/CEO of 1pointsize, “a unique ad agency” in Chennai. 

Why are you a photographer?
What else can I be? I’ve been hanging around with a camera since god-knows-when. I guess the joy of capturing a moment in its most glorious form, is what drew me to photography. As I am evolving, I realize my driving force is no longer the quest for a pretty picture. It’s the thrill of sharing what I see with my creative eye. That’s what keeps me going.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
I wanted to be an architect. I was in the process of applying to colleges. One day, I just shared my work with photographer Iqbal Mohamed. He just asked me to give up my college plans and join him. That was the most decisive moment.

Were there any particular role models for you when you grew up?
My role models keep varying with time. In my formative years, it was the venerable names in photography – the likes of Ansell Adams and Raghu Rai. After 20 years of shooting, I’d say, I don’t have one role model now. I feel there’s a lot to learn from so many talented people in photography, advertising and design.


Cadbury Bournvita : Confident Minds

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Directors: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Ranjit Sasidharan
Illustrator: Master Blasters
Photographer: Pallavi Gujarathi
Client Services Director: CV Meenakshi
Account Supervisor: Samson Jones
Senior Account Executive: Nitin Mascarenhas




Union Bank of India

Excellent work from Mudra

Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Creative Director: Parag Shahane
Art Director: Kiran Parihar
Copywriter: RK Johnson
Illustrator: Sahebrao Hare
Account Supervisors: Dominic Savio
Retouching: Mangesh Kadam

Joint Account


Air India

Advertising Agency: DDB Mudra, Bangalore, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Joono Simon
Copywriter: Melissa Roshini
Advertiser’s Supervisor: Aloke Singh
Planner: Krupanand S
Account Supervisors: Kapil Bhatia, Yughandar
Art Director: Melissa Roshini
Illustrator: Mahesh N S
Photographer: Syed Zubair
Stylist: Anu Yadav

Air India New York

(copy: Mumbai -> New York -> Daily)


Saraswat Bank

Agency: Pratisaad Communications Pvt. Ltd., Pune, India
Creative Director: Abhijit Joag
Sr. Art Director: Nasir Shaikh
Art Director : Girish Rapatwar
Account Executive – Shreyas Bangad

‘The vehicle of Lord Ganesha also drives banking at Saraswat’

Saraswat Mouse