Monthly Archives: November 2007


Firebrand is a new channel (TV, Web and Mobile), that promises to deliver only commercials as it’s content. Something to look out for. As found on their website:

We love commercials.We submit, with rare exception, that they’re the best stuff on TV. In under a minute you get the best directors, the sickest special effects, the funniest writers – what’s not to love?We love commercials.1984. Mean Joe Green. Whasssup? You know you love them, too. So let’s gather ’round the best of them. Sort them. Judge them. Share them. Love them.We love commercials.The eye candy. The laugh out louds. The did-you-just-see-thats. The most loved, the most emailed, the ones we still talk about today. Let every day be Super Bowl Monday.Welcome to Firebrand.


Al Futtaim | Shantesh Rao

Agency: GMASCO, Dubai, UAECreative director: Khalid RadwanArt Director: Harshad BadbeCopywriter : Shantesh Rao, Abduljalil Al-JubooryVisualiser / Graphic Designer : Lamiya Ibrahim, Murali KTPhotography : Kundan Raut


Bajaj DTS-Si

Bajaj DS-Si, by Ogilvy Mumbai. (the line reads : India’s most fuel efficient engine is here. Someday there will be a bike for it).

Creative Directors: Manoj Shetty, Siddhartha Dutta | Art Directors: Mandar Khatkul, Kevin Andrade | Copywriter: Manoj Shetty | Illustrator / Photographer: Mahesh Hiremath |Cruiser