“A bigger space on Instagram gives us more room for our picture, so we created a print campaign for the Paralympic Games called Drop The Crop that portrays this feature in a positive light. The games are nearing and are slated to happen in Rio we thought this could be a great opportunity to shed some much needed light on them. With the new feature, now there’s more space to display their determination.”
Art Directors – Liudmila Kulibaba & Rajath Ramamurthy
Copywriter – Tanvi Tandon
Strategist – Shashank Hariharan
