Anushree is a Visual Designer, focusing on Hand Lettering and Illustration at the moment. She is also heading towards UX and Service Design. For her, solving puzzles, playing board games, and several outdoor sports and activities have always been a hobby, and she tries bringing fun ideas from them into her work.
Why are you a Graphic Designer (or Lettering Artist)?
Hand Lettering is a craft I taught myself while I was learning calligraphy. Since it is a practice of drawing, it allows me to use my illustration skills to create unique artwork. I want to bring and share joy with my viewers, by commenting on the quirks of everyday life. I create artwork for myself, friends and clients, to express my personality, or theirs, in a way that is relatable.
Did you attend school for fine art or design?
I attended Srishti Institute of Art, Design and Technology, in Bangalore, where I took a number of courses in Visual Communication.
You have a special passion for chalk lettering! How did you get interested in this?
I was quite fascinated by chalk art created by the lettering artists I follow (Lauren Hom, Stefan Kunz), the simplicity of the medium, and the ability to create large artwork in a similar way as you would with pencil and paper. Like pencil, chalk is a temporary medium and is forgiving when it comes to making mistakes. Chalk artwork is gaining popularity in India, so I wanted to ride that wave with my ‘Deck the Walls’ project, to create Christmas themed lettering at restaurants. Restaurants were also a good public space to gain visibility.