Creative

Creatives from around the world.

The Baksa Project : Karishma Sehgal

“I used to be a reckless consumer of fast fashion. Working in a city with a decent salary and no responsibilities, I thought it was fair for me to mindlessly indulge in material possessions without thinking of its large-scale impact. After working a couple of years, I decided to pursue my post graduation in Fashion Communication where I learnt about the dark side of fashion –  of how there is so much abuse and exploitation that the workers toiling in sweatshops have to go through to mass produce clothing sold under labels of the world’s biggest fast fashion giants, of how much global waste the fashion industry contributes to. Being aware of this and not doing anything to address it felt wrong – which is one of the biggest reasons The Baksa Project was born.
The Baksa Project is a personal project where my aim is to repurpose what I already own; what my mother and my grandmother have owned for decades. Rummage through extraordinary pieces of fabrics and scraps that have been lying away in boxes for years – not being used, not being given away for sentimental reasons, and work with them to create something new and unique, while trying to minimise waste as much as possible by reusing what’s left of the materials in the process. It is to rekindle the joy of creating. To not let myself drown in the sea of sameness that exists today, and cultivate a style that is my own. To be conscious of the history of my clothes: what they mean and where they come from, and to tell the stories associated with them. Lastly and most importantly, it is to make a mindful effort to break ties with fast fashion.
The Baksa Project comprises of stories, illustrations, and projects about how sustainable fashion can be made fun. There’s this idea people have about sustainable fashion that it must be expensive, minimal and plain, and, therefore, not for everyone. That’s obviously not true and, with the Baksa project, I want to clear that misconception.
Apart from working on my personal projects that involve upcycling and reimagining old garments, I also conduct workshops to teach people useful skills to repurpose and personalise their own old clothes, truly cherish them and avoid mindless indulgence in fast fashion.

In addition, I also take personal orders from people to repurpose their old clothes and fabrics based on their individual style and preferences. Therefore, every garment I create for someone is unique to them and is a part of their history.”

The Baksa Project by Karishma Sehgal
The Baksa Project by Karishma Sehgal
The Baksa Project by Karishma Sehgal
The Baksa Project by Karishma Sehgal
The Baksa Project by Karishma Sehgal
The Baksa Project by Karishma Sehgal

The Baksa Project by Karishma Sehgal

Kathleen by Monkey Wrench, Kolkata

“We tried an interesting and quirky take on the subject – minus Gandhi’s walking stick and spectacles – and delivered a delicious result that was appreciated by the client and the agencies of the city.”

Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra

Polar Fans by Monkey Wrench, Kolkata

As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.

Advertising Agency: Monkey Wrench Communications
Client: Polar
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Illustrator: Debnath Biswas
Art Director: Sanjib C. Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy

Polar Fan by Monkey Wrench, Kolkata
Polar Fan by Monkey Wrench, Kolkata

Fashion For A Cause : The Telegraph by Monkey Wrench, Kolkata

To escape the hustle & bustle of city life and deadlines, the urban youth often finds a way to nature. Hiring a property at a farmhouse or a quiet lake is more pleasing than flying to another city for a break. The return to nature – to our roots – creates a sense of belonging and safety. Nature is believed to restore our health, peace, mind & body clock. Which is why we are more and more attracted to move backwards and slow the pace of life.

The urban youth today is driven to stick to organic food, holiday amongst nature, be more closely rooted to family, appreciate the strength of joint families, value bonding, adopt more spiritual practices like yoga, meditation, vipasanna, etc to nurture positive living. So, since the mood & awakening of the urban youth is driven towards positivity, how about making fashion a positive cause? Why don’t we wear fashion to support a positive change?

Let’s wear fashion to connect, to refresh, to blossom.
Let’s wear fashion to spread positivity.

Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Photographer: Sanjib Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra

The Telegraph by Monkey Wrench
The Telegraph by Monkey Wrench

Dot : Design And Motion: Design Shop Preview

Dot is a design and animation agency based in Pune and Bangalore. Since the past 5 years we’ve been creating illustrations and animations for clients like Audi, Panasonic, OYO Rooms, Hotstar and Lime to name a few. Our illustrations and animations are a part of larger ad campaigns and social media communications that help brands engage their users, or reach out to new ones.”

What made you start Dot Design And Motion?
I started freelancing as an animator about 5 years ago. and at some point I took up more projects than I could handle myself. That’s a good problem to have. Instead of turning the projects down, I ended up hiring other freelancers to collaborate and share the workload with. A few months later I set up Dot Design and Motion as a platform to showcase our work as a team. Things have been going great since then.

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Basel Braille by Takeout, Miami

BASEL BRAILLE was a room full of fun facts and two performers. The catch? All fun facts were written on the wall in the tactile writing system Braille that could only be read out loud by the blind performers from the National Federation of the Blind.
As a result, visitors of BASEL BRAILLE were tricked into interacting with a blind person for the first time in their lives. Once the ice was broken with a fun fact, visitors engaged in genuine conversations that broke down the barriers between the sightet and the blind and changed their perception on blindness.

CREDITS

Advertised brand: National Federation of the Blind
Advert title(s): Basel Braille
Headline and copy text (in English): The Only Show During Art Basel That You Can Only See When You Cannot See.
Media (see available options below): Experiential
Advertising Agency: TAKEOUT, Miami, USA
Agency website: takeout.agency
Agency Instagram account: @get_takeout
Creative Director: Cris Cordero & Elisa Sain
Art Director: Cris Cordero & Elisa Sain
Copywriter: Cris Cordero & Elisa Sain
Illustrator: Cris Cordero & Elisa Sain
Photographer: Arne Engelen
Additional credits: Videographer: Arne Engelen, Giano Currie

VLCC – Eat Right : By JWT Gurgaon

Today, people live to eat. In such times where there is widespread obesity and the number of diseases increase with people’s age, we decided to sensitize people about their unhealthy eating habits. We showed people the unhealthy parts of their regular diet and replaced them with more wholesome food options that they could move to.

VLCC Diet Plans guide you to those healthier options with their unique diet plans. Enroll today and start to ‘Eat Right’ to get on with good health.

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / Senior Vice President: Amit Shankar
National Creative Director: Sambit Mohanty
Creative Director / Art Director / Illustrator: Prakash
Copywriter: Avinash Bajaj

VLCC

VLCC

Iris Home Fragrances by Plan B Bangalore

Communicate to consumers that when they are looking for home decor ideas, they should think beyond couches and curtains and consider Iris Home Fragrances.

Advertising Agency: PlanB, Bangalore, India
Creative Director / Art Director: Prasad Erande
Creative Director / Copywriter: Karthik Venkat
Illustrator: Christy Prabhu
Photographer: Kiran Kumar
Account Management: Raghunath
Production: Nilma Dileepan / Yellow Umbrella Productions

Iris Home Fragrances by Plan B Iris Home Fragrances by Plan B

Springwel by Dentsu Gurugram

There is sleep, and then there is great sleep. Like the kind only a very comfortable Sleepwell mattress can give. So when you are in the middle of this peaceful slumber, the last thing you want is for something to wake you up. Especially the morning rooster screaming at first light. You then are forced to save your precious sleep in any way necessary. Which, in this ad’s case, is turning the loud rooster into a quiet lunch.

Print advertisement created by Dentsu, India for Springwel.

Advertising Agency: Dentsu Impact, Gurugram, India
CCO / NCD: Soumitra Karnik, Anupama Ramaswamy
Creative Director: Nishit Shankar
Senior Art Director: Surinder Yadav
Senior Copywriter: Monish Gupta
Studio Manager: Jacob Philip

Springwel by Dentsu Springwel by Dentsu