Interviews

Nayna Yadav : Graphic Design

Nayna Yadav is a graphic designer and Illustrator. She recently completed her post graduation from IDC IIT Bombay. Wildly enthusiastic about drawing, writing and reading, when not drawing or working, Nayna enjoys avoiding the outdoors and chasing stray animals. She lives in Mumbai, India.

Why are you a Graphic Designer?
There was never anything else that really interested me. According to my mum, I was doodling at 10 months! ( I used to make a crooked circle with two eyes- A self portrait of sorts )

Did you attend school for fine art or design?
Yes. I did my masters in Communication Design from IDC IIT Bombay

You have a distinct style of Design. How long did it take you to develop your style?
I actually have two-three styles (different in vector and raster). It takes lots and lots of experimenting. Draw enough and a style will develop by itself!

How did you focus so much on illustration? When did you realise you loved doing it and wanted more of it?
I did my undergrad in Industrial Design but by the end of my four years I knew I was less interested in making products and more interested in drawing them or drawing anything really.

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Saurabh Sharma : Graphic Designer

Saurabh Sharma is a self-taught designer focused on Branding and Digital Illustration, obsessed with colours, and interested in cognitive psychology. Beyond this, he’s a founder of Blanky Creative Agency working helping clients building their brand and also the Creative Director at CapStreet Media.

Why are you a Graphic Designer?
Being a graphics designer is not only creating something for a brand. It’s all about how you provide the values to the society. So, I became designer to help the world make smarter decisions.

Did you attend school for fine art or design?
No, I didn’t go to any design schools. I believe every person is an artist. It all starts within the childhood when you’re doodling all over your walls in your house. All it need just a passion to continue your childhood things.

You have a distinct style of Design. How long did it take you to develop your style?
Being a self-taught designer every day is a learning process for me. So for developing any style, it’s a practice and discipline.
My unconventional background and always eager to learn new has made me stronger and my unique mixture of design, illustration and social content-creation is what makes me stand out in an increasingly online world.

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Ashish Gurbani : Photographer

Born in Liberia, along the western coastline of Africa. Having been raised in different cities like Kanchipuram, Mumbai, and finally Pune has added a lot of cultural diversity in his upbringing. Ashish’s life has been a melting pot of experiments and crazy adventures.

The entire process of bringing together several seemingly disparate elements into one interwoven piece of pictorial art that stuns the viewer; It is this that gives him ultimate satisfaction.

Not only studying Photography, Ashish has a background in Mass Media, Advertising and Journalism. He has worked with highly respected photographers like Vikram Bawa, Manjari Sharma and Brian Pineda. He also shoots for Automobile magazines because of his sheer love for automobiles and traveling.

Fashion photography came to him after a lot of experiments and sleepless nights of dabbling in many different genres’ of photography. He has also been awarded the Best Photographer by Jabong Online Fashion Week. He absolutely loves shooting surreal concepts and experimenting with lighting.

“I believe in transforming imaginative ideas into reality. The entire idea of the Human eye and the camera sharing the same principles of physics inspires me to perceive things in a different manner. What makes each one of us different is what we do with our thoughts.” -Ashish Gurbani

Why are you a photographer?
Photography to me came by chance. While I was growing up, I had no certainty of where I was headed and I totally stumbled upon it. The only reason I am a photographer is because I was to use it as a medium to communicate my thoughts and ideas and reach out to audience unaware of certain topics.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Yes, the day I was gifted the Canon 550D by my parents, I knew I was definitely doing the right thing. It was about 12 years ago.

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Gunjan Rai ‘Elayichi’ : Design and Illustration

Gunjan Rai is a law graduate who loves lettering, doodles and illustrating quotes – be it from her favourite musician or a poet she has never heard of – that she posts under the name ‘elayichi’. She likes cats, desserts, poetry and watching time lapse videos.

Why are you a Graphic Designer?
I love poetry and sometimes a line or two will really strike me and I have to put it down on paper so I can absorb it fully.

Did you attend school for fine art or design?
No.

You have a distinct style of Design. How long did it take you to develop your style?
Wouldn’t say I have a completely distinct style yet. But yeah, more than a couple of years. Challenges such as #inktober pushed me to post regularly and improve on my design. I would look at the work of people I was inspired by and took a little bit from here and there to make my own.

Portrait of Gunjan Rai ‘Elayichi’ by Tiphaine Burguburu.

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Kritika Trehan : Graphic Design

Kritika Trehan is a graphic designer by day, illustrator by night. She graduated from Srishti Institute of Art, Design and Technology and is juggling between working for others and herself. Her work is rooted in nostalgia, gender, vernacular and pop culture and she has a new found interest in hand lettering. She enjoys using humour and loves print and web equally (almost). When she is not doing work for others, she likes to work on side projects. She talks too fast, organises too much and is now regretting writing this in third person.

Why are you a Graphic Designer?
I feel graphic design allows us to communicate an idea, however complex, visually and in a much more interesting and relatable way. I also love using it as a medium to create conversation about things that I might not be comfortable either talking or even writing about.

Did you attend school for fine art or design?
I went to Srishti Institute of Art, Design + Technology

You have a distinct style of Design. How long did it take you to develop your style?
Quiet honestly I don’t see a very clear style in all my work since I am still exploring mediums and learning techniques everyday. However, I do aim to have a more conceptual/thematic style flowing through my work which mainly relies on things like vernacular, gender, nostalgia. I also always like to think about what my work is trying to say rather than how it always ‘looks’ which usually drives the form itself.

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Niharika Nopany : Graphic Design

Niharika is a final year Visual Communication student at Srishti Institute of Art, Design and Technology, Bangalore. Her passion lies in illustration and storytelling. She is a big time clean freak and stationery lover. She likes Rajasthani food, shopping and collecting books. She is also an avid reader of hindi poetry.

“As an aspiring graphic designer and visual artist, I always try on to experiment new things and challenge my own capabilities. My work reflects me and the community I am a part of. I believe my stories are the fuel for my creativity. Usually bringing in the glimpses of everyday life, I put in a bit of myself in everything I do J”

Why are you a Graphic Designer?
Art has always been in my escape into the world of wonder, even as a kid. I loved to draw and paint. Coming to college introduced me to illustration and visual narration, which is the best part! It is like putting down the most random of your thoughts on paper but it actually resonates with many across the globe.

Niharika Nopany

Niharika Nopany

Did you attend school for fine art or design?
Yes. I am a final year student at Srishti Institute of Art, Design and Technology, Bangalore.

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Jugal Chudasama : In A Chat With An Illustrator/Graphic Designer

“I’m an illustrator/graphic designer from Mumbai, I’ve been drawing my whole life and professionally since the past 6 years.”

Why are you an Illustrator?
As I said, I’ve been drawing, doodling all my life, and I wanted to turn my hobby into a profession, so here I am.

Did you attend school for fine art or design?
I did not. I learnt Photoshop and Illustrator watching tutorials on YouTube. I am actually just a high school graduate (10th grade). I did attend college for a while, then I dropped out after the first year. I didn’t even attend a single class. Same with my diploma course in animation, I got bored and dropped out halfway.

You have a distinct style of illustration. How long did it take you to develop your style?
I started out by imitating the styles of my favorite artists, then ultimately settled with my current style. I still experiment with other styles, but most of those pieces get scrapped before I finish them.

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Aritra Dutta : In Conversation With A Much Awarded Advertising Creative

Meet Aritra. You can call him Awri. Currently ranked #16 on the list of D&AD’s Most Awarded Copywriters 2018 and #22 on the One Show Creative Rankings, Aritra believes that an idea is like a resilient, highly contagious virus. After a stint with Ogilvy India, he is now teaming up with great creative minds at Ogilvy Singapore to infect brands with integrated campaigns. 10 years in the industry and winning 7 Cannes Lions has only managed to fuel his insatiable appetite for great work. And if he’s not in the office, you’ll find him binge-watching latest TV series and comic-book movies, cheering for Arsenal and travelling around the world and dining at the best restaurants.

Why are you into Advertising?
Well, there are the obvious clichés like not being an academic student, loving the stories in the textbooks and watching ads on TV or in theatres. But the most compelling one was that after my board exams, I realised I won’t be a good engineer, doctor or a chartered accountant. Next, I tried learning animation, but art or designing were not my strong points. The next choice was advertising. Thankfully, it worked out.

Did you attend school for fine art or design or Communications?
Well, I attended a course on advertising in St. Xavier’s College which they ran in partnership with Advertising Club, Kolkata. Although, I don’t remember anything that was taught there. But, it got me in touch with people who helped me land my first advertising job as an intern. P.S. I also dropped out of MBA, because of my advertising job.

You have won so many awards etc. How has that impacted your career?
I’m a strong believer in awards and I believe that people who say awards don’t matter only say so because they haven’t won any. I feel awards get you noticed by the very best of the creative minds in the industry. Once you win, the recruiters start calling you for new opportunities and promotions comes more easily. But, the best part is winning awards makes me hungrier. After winning gold in Cannes Lions and D&AD Graphite Pencils, I want to win that coveted Grand Prix and the Yellow Pencil.

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Priya Deb : Illustrations

Priya Deb is a computer science graduate from BITS Pilani, turned full time illustrator. She is self taught and is currently working with Chumbak as a designer. She has a very eclectic style and loves to experiment with different media. Her works demonstrate varied subjects and can be labelled sometimes as surreal and sometimes even comical and witty.

Why are you an Illustrator?
I have been an introvert almost all my life and it is really easy for me to express through my art. The most beautiful thing about art is that it doesn’t require a language to communicate your emotions to the audience. It almost feels very powerful to be able to spread an idea or message, be it for a social cause or something plain and simple that makes you smile. I feel being an artist it gives me the power to make a subtle difference to people’s lives and perceptions. And in the world of today’s technology, I feel art gives the much needed “human touch” to the society.

Did you attend school for fine art or design?
No, I am self taught.

You have a distinct style of illustration. How long did it take you to develop your style?
I never think about developing or limiting myself to a specific style. Whatever I illustrate probably falls naturally in a similar style. I keep experimenting and working with different media and creating mixed media pieces. I feel personal style is something that evolves with time for every artist.

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The Art of Sankarnainar Valli Manoranjan

“I, Valli Manoranjan would like to be called as “Manoj” as it sounds Cool and short of course, I am Currently working as CG Lighting Team Lead at Maya Digital Studio Pvt LTD. I am based in Mumbai and have been working in this industry for more than 6 years in which i have developed a strong understanding of production workflow, but as a digital artist my true strength lies in Lighting, Shading & Utilities, which has helped me to grow every day technically and aesthetically.”

Why are you an Digital Artist ?
From childhood I had an interest on drawing, Later on my college life my interest was into Gaming a lot, so always use to think how this world are created and that made me get into the world of Animation where i started developing my interest as a digital Artist.

Did you attend school for fine art or design?
No I have not attended.

You have a distinct style as a digital artist. How long did it take you to develop your style?
I don’t have a distinct style, But i just evolve everyday. I can’t describe how long it took to develop those styles, But as an Artist what I believe that creativity has a never ending growth, So each and every day I just keep on developing myself.

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