Agency: Y&R Lisbon
Cliente: SL Benfica
Title: The Eleven Eusebio’s
Benfica Marketing Director: Miguel Bento
Creative director: Pedro Ferreira / Judite Mota
Copy: Sofia Moutinho
Benfica is the greatest football team in Portugal. When its legendary player Eusébio died, the club wanted to pay him an outstanding tribute.So Y&R Lisbon decided to get Eusebio playing for Benfica one last time. In the match following his funeral, all the 11 players wore the same name on the back of their jerseys. The Eleven Eusebios match ended up having worldwide media coverage.
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