Hope stems from here.
Stem cells found in the Umbilical Cord and Cord blood have the potential to treat life-threatening renal disorders apart from a host of other degenerative conditions. By choosing to bank them, you not only secure your child’s future but also that of your entire family.
Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Head: Sujeesh Sukumaran
Copy Head: Dr. Sapna Punjabi
Art Directors: Sandesh Pawar, Pankaj Bhatia
Copywriters: Smruthy Nair, Guruguhan Iyer, Sherry Italia
Account Executive: Tulsi Bhandari
Graphic Designer: Nilesh Sawant
Photographer: Nikhil Shivdikar
The three ads are very similar. I wish they were a bit different. The visual is similar and the headlines, the same.
Agree with @narayan.
Also, I dont like the vignette around the visuals.
Campaign…doesn’t mean showing three different images in different formats and using the same line to drive home the message…Campaign is far more bigger than that. A campaign should bring value to the brand or the message, one wishes to put forward. Good attempt. But falls flat when you read the same thing…Where are you actually trying to take the audience to?