Advertising Agency: McCann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director / Photographer: Rathish P Subramaniam
Copywriter: Carl Savio
Illustrator: Sameer Kulavoor
Other additional credits: Balu (Healing tool)
“Sugary sweet biscuit outside, dark creamy chocolate inside.”
these are nice, but i HATE HATE HATE the tv with Hrithink Roshan. Totally senseless and a huuuuge loss of money.
Yes i agree with ridhi
i told that to my wife this morning when i saw hrithik dance like there is no tomorrow for an ad that has no idea.
really reall bad TVC with Hrithink. Really Really BAD! nice illustration by Sameer for the print though, but have seen that cut-fabric pathwork style illustraion in many places. it made more sense if the brand were related to fabrics. since its biscuits, I dont understand the fabric patchwork style illustration style. maybe they could have used biscuit ingredients to create an illustration?
ah, see this ad: http://www.desicreative.com/forum/viewtopic.php?f=25&t=3904
the fabric patchwork illustration works because its a fabric related brand.
Amateurish. To put it politely.
doesn’t click at first go
i agree with Hasmukh
hey guys hrithik is for parle bourbon…. here this ad is for britannia…. know the diff