Self love Skincare – the newest 100% vegan skincare range in India – launches its way naturally into the cruelty-free daily skincare category. Thriving on the strong positioning of  ‘self loving’, the brand owns the philosophy of embracing oneself without judgement and celebrating one’s natural beauty without any filter. Commonly discussed, self love isn’t selfish or self centered. Rather it is an inclusive feeling of awareness, consciousness and self respect – often subdued in the fear of what others might think. Self love Skincare integrates self care holistically from the outside through a completely vegan way that aims to protect and nourish one’s skin while cherishing one’s real beauty on the inside.Taking forth the philosophy intelligently, the brand has roped in the naturally sassy Ananya Sen for their first set of digital films. Followed by the honest hashtag of #InSelfLoveMode, each digital film, narrates the natural goodness of each product while throwing light on the product range cleverly. Ananya Sen has performed in several notable plays, films and web series that have been broadcast regionally & nationally. She was also recently seen in A Suitable Boy on Netflix. 

CREDITS:

Client: Self love Skincare
Direction & Cinematography: Subhadip Sarkar
Content: Ananya SenCreative Supervision: Sudip Dey & Madhura Chakravarty