Godot Media was founded in 2008 by Vishal Dutta, an IIT/IIM graduate. The company is based out of Bangalore, and mainly focuses on content marketing and production.

“We are a content marketing firm that specializes in long-form content like blog posts, eBooks, whitepapers, etc. We have served hundreds of customers from all around the world. The strength of our team lies in their excellent research and writing capabilities, which allows them to deliver well on a broad range of projects. ”

What made you start Godot Media?
We noticed there was a huge opportunity in the content industry where businesses were in need of content to reach out to their customers. Godot Media was started to serve companies’ content marketing needs.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
Currently, we only offer text content, and don’t have designers on board.

How would you define the design style at Godot Media?
At Godot Media, we focus on useful, reader-friendly, substantial and informative content. Our main priority is good readership – making sure the readers learn something new from every article.

What does Godot Media do which sets it apart from other digital agencies?
Unlike other digital agencies that focus on design and social media, we mainly focus on content marketing through various channels like blogs, online portals, etc.

Were there any particular role models for you when you grew up?
I admire Mahatma Gandhi and how through his sheer will, he was able to bring about huge changes.

Who was the most influential personality on your career in Brand Building?
Steve Jobs was quite amazing in how he built an inspirational brand at Apple.

How important is the focus on good design in Godot Media?
Good design, choosing the right images, and keeping our efforts in sync with a customer’s brand is hugely important to the success of our projects and we pay relentless attention to that.

Do you function like a traditional advertising agency? Or would you call yourself more of a graphic design/branding/social media agency?
We would call ourselves a content marketing and production agency. We focus on long-form content like eBook, blog posts and whitepapers.

What do you feel about the state of design in Brand Building in India?
We mostly work with customers in the US and UK, but I must say that India has come a long way in the last 2 years. Businesses in India undervalue the importance of design and content, but we can definitely see the trend changing very fast.

How do you think that the digital arena will provide communication solutions to the clients?
Today, a lot of customer interactions happen through blog, social media commenting, live interactions and open forums. Today, communication is as easy as dropping a message on Twitter – the process has become more streamlined and open.

IS Digital Marketing only limited to Social (Facebook, Twitter, Pinterest etc)? What else is there? Can you illustrate with an example?
Not really – long-form content is equally powerful for digital marketing. I agree that social media will be more powerful in B2C scenarios, however in B2B scenarios long-form content is definitely better. We have seen a lot of clients generate leads/new clients from blogs. For example, DrumUp has gained a lot of popularity through the blog posts written as compared to the social media activity.

Any other Indian ‘Digital Agencies’ you admire?
There are a lot of digital agencies in India that are doing great. But, there is no specific one that I’d like to mention.

Can you share a successful case study of one of your campaigns?
We recently ran a campaign for a software as a service product. Our content marketing efforts were the single most important factor for the rapid growth of the tool’s adoption. More than 70% of leads generated through content we published or distributed.

Social media is often used for traffic/traction etc. Do you have any examples where its used for brand building?
I think for large companies social media is very important for brand building and customer grievance addressing. Just look at how RedBull is building an awesome brand through great presence on social media.

What is your dream project?
I don’t dream about projects.

What advice do you have for aspiring creative professionals? Would you advise them to take on Digital Agency as a career option? Or Advertising and brand building?
The digital marketing field is definitely a sunrise industry and is becoming really large. A lot of people look at it as an alternate option, but I think over time people will start making their career in this field.

What apps do you commonly use on your phones?
Google Inbox, Truecaller, Twitter, Uber, Cleartrip, Librivox.

Mac or PC?
Mac

Who would you like to take out for dinner?
My dear wife.

What’s on your iPod?
I usually keep the Beatles, Arcade Fire, Bob Marley, and Ali Akbar Khan on whatever device I’m using.

Whats your Twitter Handle?
@godotmedia