Pranav is an Art director and freelance illustrator based in Mumbai. He started his career at McCann Erickson as a trainee, worked at O&M for a year and currently working at Taproot India as an Art director.
A little about yourself:
If only walking years of my lifetime are measured, I’ve spent most of them from home to school, school to college, college to a job and then back home. Some years are spent walking hand in hand, some on a treadmill, some on trying moonwalking. Now I want to sleepwalk once.
Why are you into Advertising?
Though advertising pays less it gives me other perks like loads of freedom and fun while ‘working’. Maybe luck would side with us sometime and allow us ‘official’ access to all porn sites while we try to crack ideas for a condom brand.
As an art director, I feel advertising is the only field that allows a creative person to work on different fronts like photography, typography, illustration, films, animation and what not.