Working as CD with Equus Red Cell. The ‘boing’ start-up sound of Mac is a must for my mornings. Hate to be detached from my scribble note pad for too long. Need to learn one new thing everyday. Last did a small jig inside the closed door of my cabin when my work earned a place in the Communication Arts Design Annual 2011.

Why are you into Advertising?
Always had an intuition that my carreer would be in an industry associated with art. So advertising it is.

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“I am a professional copywriter by day and an amateur masked vigilante by night. In the time that I find between the two, I write sports articles for various publications and poetry for no one in particular. I live in Mumbai, just above the poverty line.”


Why are you into Advertising?
Low self esteem and a lower attention span. Joking. What brought me here? Don’t know actually. I wanted to be in advertising because it sounded cool, I guess. I didn’t know too much of what my plans were then, when I joined it. Heck, I was a servicing person for a little time before switching over to copy.

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Pranav is an Art director and freelance illustrator based in Mumbai. He started his career at McCann Erickson as a trainee, worked at O&M for a year and currently working at Taproot India as an Art director.

A little about yourself:
If only walking years of my lifetime are measured, I’ve spent most of them from home to school, school to college, college to a job and then back home. Some years are spent walking hand in hand, some on a treadmill, some on trying moonwalking. Now I want to sleepwalk once.

Why are you into Advertising?
Though advertising pays less it gives me other perks like loads of freedom and fun while ‘working’. Maybe luck would side with us sometime and allow us ‘official’ access to all porn sites while we try to crack ideas for a condom brand. 😛
As an art director, I feel advertising is the only field that allows a creative person to work on different fronts like photography, typography, illustration, films, animation and what not.
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Why are you into Advertising?
It’s the closest I come to being an artist, without knowing how to draw. It’s the closest I come to being a writer, without the patience of writing a book. It’s the closest I get to being many people, without being a schizophrenic.

Did you attend school for fine art or design or Communications?
Advertising was nowhere on the radar while I was growing up, and writing even lesser so. I was a science student at school, who went on to pursue a bachelor’s in business studies. And after a series of career misfires I found myself holding a pen and scratching my head over a brief. So the only formal training I’ve had is on the job.

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Why are you into Advertising?
Because I love ideas, and in advertising, art, writing, film and commerce all come together to create great ideas.



Did you attend school for fine art or design or Communications?
No. I have am MBA from IIM Kolkata. Which is if no use when it comes to understanding clients.

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