Monthly Archives: March 2010

Motorola Campus Rock Idols

Guest Articles5 comments

The sixth in a series on Direct Marketing case studies by Sanjeev Jasani, VP, OgilvyOne New Delhi.

Continuing its push to forge deep emotional connects with youth in the music space, Motorola took on the mantle of promoting Campus Rock Idols (CRI), the biggest rock talent hunt in India.

While the on-ground event chain helped reinforce the association, sustaining momentum beyond the event was necessary to keep the relationship alive and thriving. This was a ripe opportunity to build an inclusive community of music, musicians and music fans like never before. To help celebrate music and music addiction 24/7. http://www.campusrockidols.com/ was the way this opportunity was brought to life, to:

  • – provide easy online registration of participating bands for the event
  • – be a forum for visitors to get official information about the event in the current and past years
  • – provide a portal for young artists and their fans to engage with each other via videos, pictures and shared opinions
  • – keep the buzz around CRI alive round the clock

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‘Face-o-rama’

Face-O-Rama, Interesting Things13 comments

Sachin is a Creative Director at Cartwheel Creative in Mumbai.

You are sitting alone doing nothing at home on a lazy Sunday afternoon.
And suddenly you feel that someone is watching you.
You start wondering who??
Then you realise it’s your bag that’s lying in a corner staring at you.
Not only the bag but your PC speaker, the window, the ceiling fan, tea cup etc. are looking at you.
And the Face-o-rama starts.
I believe every object has another identity besides it’s own.
Look at the things around you from a different perspective and you’ll meet a new face everytime.
I shoot these known unknown faces quite often.
And happy to introduce them to you. 🙂  Sachin Karle

Samsung – The birth of a new species

Guest Articles6 comments

This is the fifth in a series on DM Case Studies by Sanjeev Jasani, VP,OgilvyOne, New Delhi

The Background
In a market dominated by CRT TV (92.9% in 2008), the LCD TV holds 6.6% market share. However, according to a DisplaySearch report that analyses trends and opportunities in the Indian market, the Indian flat panel TV market is just at the beginning of a real growth curve. What with year-on-year growth of more than 100% expected for the next five years.
In fact, the report states that by 2012, LCD TV shipments will surpass those of CRT TVs in India.
Meanwhile, major brands like Samsung, LG, Sony and Philips and Indian local brands like Videocon and Onida are all focusing their efforts around LCD TV.
So the big question being, was the timing right and the market ready for the launch of Samsung LED TV?

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Radha Ramachandran : Illustration

Illustration, Interviews12 comments

Hello.
I’m Radha Ramachandran, a twenty-something illustrator and print designer based in Bangalore.
Being kind of an introvert, I’m generally not a person of many words (Well, except when I’ve got my talking hat on, in which case, I’ll talk your ear off).
When I’m not illustrating (either for a client or for myself) or trying to figure stuff out, I can be found surfing the internet, watching movies, listening to music, reading books, re-reading my favourite books, generally day-dreaming and bullying my four year old Labrador, Leo.

Oh, and I’m also known as ‘Ratlion’, which is the name I blog under over at ‘Ratlion’s Den’.

Why are you an Illustrator?
‘Cos most days, illustrating doesn’t really feel like ‘work’. Even if I weren’t illustrating professionally, I’d still be illustrating for myself.

Did you attend school for fine art or design?
I have a Bachelors in Business Management, and a one year P.G.Diploma in Visual Communication.
When I decided to switch fields after graduation, I didn’t really have any definitive goals of becoming an illustrator. All I knew was that I wanted to pursue a career in art or design. I knew next to nothing about the industry and wasn’t sure if I even had the necessary skills to back my interest, so I opted to go in for some kind of formal training. But I would say that my illustration skills have more or less been self-taught. Most of what I know, I’ve learnt by simply ‘doing’.

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