Monthly Archives: December 2009

Allen Solly : I hate ugly!

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Steve Koh
Retouching: Studio Rom, MV Gopinath
Typography: Vincent Vadakkan, Ajesh N



Happy Xmas from Jungle Lodge

Jungle Lodges and Resorts is one of  India’s premier eco-tourism resort chains with properties spread across different exotic locations in Karnataka.

Brand/product advertised: Jungle Lodges and Resorts
Advert title: Happy X’mas
Agency name: Stark Communications, Bangalore
Art director/Copywriter: Santhosh. K


see the full size ad here


Advertising Agency: P9 Integrated, A Division Of Percept, Mumbai, India
Creative Director: Paras Kanani
Art Directors: Kunjal Nirwani, Vishal Thakur
Photographer: Vikram Bawa



Kalpesh Lathigra | photography


Kalpesh Lathigra was born in London, England in 1971 and educated at the London College of Printing with a Postgraduate Diploma in Photojournalism. After leaving the course in 1994, he was awarded The Independent Newspaper Photographer Traineeship. Kalpesh worked for The Independent as a staff photographer for one year before freelancing for the national newspapers in the UK for 6 years covering news and features. In 2000 , he gave up working for newspapers and made the decision to work on long term projects and magazine and commercial assignments. In the same year he was awarded a 1st Arts prize in the World Press Photo. In 2003, he embarked on a long term project documenting the lives of Widows in India, receiving The W.Eugene Smith Fellowship and Churchill Fellowship. In 2005, Kalpesh started a new approach to his photographic practice merging fine art and documentary practice for his projects looking at the Lakota Sioux, Native American tribe on Pine Ridge, South Dakota, USA. Transmission ( HIV in India) and Anglo- Afghan War .Kalpesh continues to work for the leading international magazines on assignments alongside personal projects.

Why are you a Photographer?
Theres something quite magical about taking photographs. Photography in many ways is a solitary activity and that suits my temperament. It allows me to tell stories about the people and countries I visit and challenges me intellectually and creatively.


Payal Choksi : Photographer

Why are you a photographer?
For me, photography is a magical, fun and challenging journey.  It is an art of crafting a unique aura around products and experimenting to make the best of whatever I have got. Challenging myself as a photographer helps me to grow as a person. If we all just did what was comfortable, we would never learn and become better.I have a good memory, but a short one. “Thanks to Photography.”

Despite of being a photographer for eight years, every time I work on a shoot, I am always excited about the translation from click to a high quality finished image. Just to name a few, clientele of the ‘Payal Choksi’ brand include – Femina, Fun Republic,  Kelloggs Corn Flakes, Living & Etc…, M Magazine, Marie Clare, Tarla Dalal, Taj Land’s End, The Times Of India, Tupperwear…



Advertising Agency: Out of the Box, Delhi, India
Executive Creative Director: Viral Pandya
Copy: Sabu Paul, Viral Pandya
Art: Viral Pandya, Guneet Pandya
Illustration:Bombay Duck Design



Designer Woes

By ArJun Mukherjee, Bates 141, Kolkata

There’s suddenly this great divide. Art Director vs Designer. It has almost come to the point where it feels that each is a specialized area and one of them is not supposed to delve into the perimeter of the other. Every other day we hear good art directors starting up his or her own design agency frustrated with the cuffs slipped around their hands that limits any creativity whatsoever.

Who’s the culprit? The agency and the system of course.  Hand on heart the scope for experimentation has hit rock bottom in ad agencies. Expect for some patli gali work any brave effort draws jeers and in this hard times it is best encouraged to stick to the tried and tested. On an average print work is unpalatable and indistinguishable. Mediocrity dominate the white pages and the less said about logos and fonts  the better. Talk about brochures and even interns find it an unglamorous thing to do and web… hey isn’t that the digital agency’s job anyway. So what does the art directors do? They slog away, following templates, following last year’s successful campaign, following what the strategy head says and following the client’s scribble on the layout.