Monthly Archives: May 2008

Sachin Ambekar | DesiCreative in Kuala Lumpur

sachin2 Sachin Ambekar has more years in advertising than hair on his head. Fifteen more, to be precise. Currently creative director at BBDO Malaysia, Sachin started his career in Mumbai back when it was still called Bombay. A few years and several awards later, he moved to Singapore and since then, has worked with some of the top agencies in Asia Pacific.
He has successfully handled multi-million dollar projects on brands like HotLink, M1, McDonald’s, Michelin, Manhattan Credit Card, Tiger Beer and Fevicol. But he’s as proud of the projects he has done on a shoestring budget for Murgi Brand Brooms,Chambal Hair Oil, and a Kim Swee Bakery. This might explain why he was ranked among Campaign Brief Asia’s Top 50 regional creative in the years 2001 to 2004.
His work has regularly been featured in the Lurzer’s Archive, Shots, Campaign Screen, Campaign Brief Asia, ADOI. His work has made its way to 7+ rank four times in the Leo Burnett network. He created India’s first ever, international campaign for Italian brand Perfetti, that was created and released only in Europe and the US. He was ranked best of O&M India in 2002/3. He has also been Course Co-ordinator for the Australian AWARD School, Singapore.
In his spare time, Sachin likes to paint, and his work has made its way to art exhibitions in India. He played volleyball. He dabbles in photography and hopes some other creative director might someday give him a project to handle independently. And when he’s not doing any of the above, he writes scripts for movies and documentaries. With so many things to juggle together, it is little wonder that he has little, sorry no hair left.
Continue to the interview :  (more…)

Lenovo : Thinnest

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Bikramjeet Ghosh, KT. Arun
Art Directors: V.Jeyananth
Copywriter: Melvin Jacob John
Illustrator: Salim
Photographer: Senthil
Published: February 2008


Save the Trees

Advertising Agency (Name, City, Country): Sudler & Hennessey, India
Agency website:
Creative Director: Sudhakar More
Art Director: Parvej Pathan
Copywriter: Priyanka Sabnis
Photographer: Prashant Anjikar


Radient Wellness Center

Advertising Agency: Publicis Ambience Advertising, Chennai, India
Creative Director: Manoj Jacob
Copywriter: Chandrachoodan Gopalakrishnan
Art Director: Gous Basha
Published: November 2007


Neeraj Sabharwal : DesiCreative in Dubai

Neeraj is a CD at EuroRSCG Dubai

Why are you in Advertising?

Because I seem to be a misfit everywhere else.
And advertising happens to be where misfits congregate.

Did you always want to get into advertising?
No. I wanted to be an astronaut (wasn’t good at maths or chemistry), a game designer (parents thought it was a cheap excuse), an adventurer (didn’t know where to start), a rock-star (didn’t have the following).
Hence advertising.