Monthly Archives: December 2007

Bhavik Gajjar | DesiCreative in Toronto

bhav Bhavik Gajjar is a top rated creative with TAXI! Toronto.

Tell us about Cannes winning McDonald’s ad?
How did that change you life?
The ad took me to Cannes, Cannes took me to Brazil, I almost drowned in Brazil so it almost took my life. Kidding…not really! it did change life in a good way. It confirmed why I didn’t get into my dad’s business and got into advertising instead. But like they say, you’re only good till your last good ad which is true because I think these awards are really only suppose to motivate you to beat your last award winning idea.

The McDonald’s ad campaign came out of a simple question in my head. If we have B/W and colour ads on the same page in newspaper, why is it that the copy/editorial is always in black? (more…)