Monthly Archives: June 2007

Helvetica | The Film

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. 
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. 
The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. It is currently screening at film festivals and special events worldwide. Zurich (more…)

Cannes 2007 : The Desis

 GochiIn the desi party there was Usha Uthup singing. Piyush Pandey danced. and there was this guy who shot nike cricket film, and Josy Paul and Prasoon Joshi and Khai. and Sonal Dabral. there was free food and lot of goras could be seen as well. some gori girls gave a belly dancing show and the white girls dressed in saris also danced to bollywood number. 

Desi Party at Cannes Gori in Sari at the Desi Party Desi Party at Cannes Desi party at Cannes Usha Uthup at Desi Party at Cannes 

David Innis: Where you go after being a successful Creative Director

David Innis has been writing advertising for over 30 years. Before setting up Fat Free, David was vice-president and senior copywriter with Vickers and Benson Arnold Advertising, MacLaren McCann, Chiat Day and J Walter Thompson, Toronto, at JWT Sydney, Australia and Bombay. His awards include Cannes Bronze Lions, The One Show, New York Art Director’s Club, London International Festivals, Toronto Art Director’s Club, Cassies, Marketing Awards, Clios and more.   

Good question regarding where you go after being a successful Creative Director. The bigger tragedy is feeling burned out at 35Personally, while I have been a Creative Director and owner of an agency (Nexus) at thirty, I feel that I am NOW in a position to be a Creative Director. I wasn’t ready for it then. Sure, I did the job, but it was one-dimensional. On a lucky day, it could be two-dimensional. And if I ever had a three-dimensional day, it was the 100 I scored at a CAG cricket game against Rediffusion. First of all, I haven’t worked in India for a while now, so please keep my comments in perspective.  (more…)

Swapan Seth: Scam, Bam, thank you Sam

Swapan Seth Equus Red Cell 
I was saddened that it actually took Trevor Beattie to shame us into realising that we had, courtesy the rush for rewards, buggered up this entire business that we are in. 
Advertising is on the fringe of relevance. 
Scams ads push it even further into the pond of pointlessness. At a recent awards show, in the print category, more than 99 per cent were scam stunts. You had the executive creative directors of the finest and most formidable agencies accept the fact that their agencies had done that scam work.  (more…)