Student Work

The North Face (Spec Work) : Miami Ad School

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Brand: The North Face
Campaign Title: Change The Face Of It
Advertising School: Miami Ad School, Mumbai

Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale
Art Director – Nihal Bambulkar

Description/Synopsis:
Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.

Spotify Match : Miami Ad School

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Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.

Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

Spotify (Spec Work) by Miami Ad School

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Brand: Spotify
Campaign Title: Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Description/Synopsis:
Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts, and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna, and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favor of Spotify.

The North Face : Spec Work by Miami Ad School

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Brand: The North Face
Campaign Name: Voice of Exploration

This project was created for One Show’s Young One’s Brief Awards and has secured a merit position.

Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.

The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.

A voice that has reached millions now emboldens the voices that couldn’t.

Credits
Copywriter: Apaar Singhal, Yashashree Samant
Professor: Deep Chhabria, Siddhi Ranade
Advertising School: Miami Ad School Mumbai

+Peace : Spec Work from Miami Ad School

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This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Brand: +Peace
Campaign Title: The Leaders of Tomorrow.
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan
Mentor: Deep Chhabria & Siddhi Ranade

Description/Synopsis:
Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe be it India, China, or Britain. Hence, +Peace decided to take a stand. THE LEADERS OF TOMORROW – an exclusive seat at the authoritarian table for youth leaders to build and emphasize effective solutions on peacebuilding. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.

Wherever. Together. Student Spec Work

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Advertised brand: The North Face
Advert title: Wherever. Together.
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Synopsis: There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.

We Didn’t Start The Fire : Miami Ad School, SFO

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Title: We Didn’t Start The Fire
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad and Josh Peterson

Description:

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t.

Sustainability needs to taste good.

Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from.

But Adnams is only one company pursuing sustainability.

What happens when other companies aren’t sustainable?

Rising tides, lakes of fire…

In other words? The apocalypse.

Link:

Shreya Mujumdar Illustration

Shreya Mujumdar : In Conversation With An Illustrator / Graphic Designer

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Shreya Mujumdar is a communication designer navigating her way through different disciplines, focusing on illustration at the moment. Professionally delving in visual merchandising, she finds joy in watching animated movies and learning about different cultures.

Why are you a Graphic Designer?
I have always been interested in art and design from a young age and knew I wanted to do something in the creative fields for sure. Graphic design serves as an outlet to my ideas and helps give a visual identity to my thoughts. In some ways, my work is an extension of my personality.

Did you attend school for fine art or design?
I am currently a final year student at the National Institute of Fashion Technology pursuing B.Des in fashion communication.

You have a distinct style of Design. How long did it take you to develop your style?
My approach towards design depends a lot on the brief/requirements of the task at hand. As a designer, it is important to first consider the purpose of design. Once that has been established, I try ways in which I can incorporate my sense of style into the work. There is a certain aesthetic that I lean towards, either clean & simple or an illustrative approach. As I began working on different projects, my style kept developing on its own. Its been 3 and a half years of academically pursuing design which has brought my design where it is today.

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