Brand: Adidas
Campaign Name: Adidas 50/50
Contributors: Apaar Singhal, Yashashree Samant – Copywriter,
Siddhant Karale – Art Director
Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Apaar Singhal
Google : Spec Work By Miami Ad School
Brand: Google
Campaign Name: Google Zoey
Contributors: Apaar Singhal, Yashashree Samant – Copywriter,
Siddhant Karale – Art Director,
Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
The New York Times : Spec Work by Miami Ad School
Brand: The New York Times
Campaign Name: Alexa Reads The News
Contributors: Apaar Singhal, Yashashree Samant ,
Siddhant Karale – Art Director, Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Description: While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference.
The Lay’s Ending : Lay Spec Work by Miami Ad School
Brand: Lay’s
Campaign Name: The Lay’s Ending
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Lay’s was falling out of favour from people’s hearts. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends. So to remind people that happiness can last longer, Lay’s launched special packets which have a hidden compartment of potato chips at the bottom.
Celebrate Heartbreak : Spec Work from Miami Ad School
Brand: Platinum Guild of India
Campaign Name: Celebrate Heartbreak
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Since time immemorial, jewellery has been associated with all the joyous moments in life. But, it is probably our low points that teach us much more. The Platinum guild of India decided to stand beside all broken hearts and give them the strength to rise again.
IRCTC (spec work) by Miami Ad School
Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai
Description:
Train journeys are seen as outdated in India and hence, people don’t prefer to travel by them. But, we tend to ignore the fact that trains have been running in India for over 125 years and hence, are full of stories. We thought of bringing those stories to life by converting trains into time machines.
The North Face (Spec Work) by Miami Ad School
Brand: North Face
Campaign Name: Voice of Exploration
Contributors: Yashashree Samant – Copywriter, Apaar Singhal – Copywriter
School: Miami Ad School, Mumbai
Description:
This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.
Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.
The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.
A voice that has reached millions now emboldens the voices that couldn’t.
Lays (Spec Work) : Miami Ad School
Brand: Lay’s
Campaign Name: The Lay’s Ending
Contributors: Apaar Singhal – Copywriter (it was an individual piece)
School: Miami Ad School, Mumbai
Description:
While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same love that it used to. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends.
So to remind people that happiness can last longer, we launch special Lay’s packet which have a hidden compartment with extra potato chips at the bottom. We also collaborate with various partners such as Coldplay(Music Band) and Netflix to bring this idea to life. In the end, we leave it to the audience to take it further.
Spotify Match : Miami Ad School
Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.
Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.
The North Face : Spec Work by Miami Ad School
Brand: The North Face
Campaign Name: Voice of Exploration
This project was created for One Show’s Young One’s Brief Awards and has secured a merit position.
Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.
The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.
A voice that has reached millions now emboldens the voices that couldn’t.
Credits
Copywriter: Apaar Singhal, Yashashree Samant
Professor: Deep Chhabria, Siddhi Ranade
Advertising School: Miami Ad School Mumbai