digital

Spotify Match : Miami Ad School

May 25, 2020Creative, Digital, International, Student WorkApaar Singhal, digital, Experiential, india, Innovation, Miami Ad School, Mumbai, Palak Kapadia, Ria Kulkarni, Spotify, Spotify Match, Yashashree Samantno comments

Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.

Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

How to Create Digital Diwali Cards Online

October 15, 2017Guest Articles, Interesting Thingscards, digital, Diwalino comments

Diwali, is a combination of the words “deepa” which means “light”, and “avail” which means “row”. Dubbed as India’s biggest, brightest, and most important holiday, Indians celebrate this festival by lighting clay lamps outside their houses as a symbol of the inner light that shields them from spiritual darkness. Also known as Dipawali, this festival is very important to the Indians in the same way that Christmas is of great value to the Christians.

For more than a hundred years, Diwali has Sikhs, Jains, Buddhists, and Hindus joined in celebrating the Diwali festival regardless of the difference in faith practices. Indeed, it lives true to the term “festival of peace” as it is an opportunity for all of us to reunite with our friends and family.

Digital Diwali Cards

When we are living thousands of miles away from our families, we opt to purchase digital Diwali cards that we can send to our loved ones. Fortunately, the worldwide web boasts of thousands of digital Diwali cards with different designs that anyone can freely choose. Of course, one way to make things even more special is by adding a personal touch and making your own digital Diwali cards. This gives us more room to share your artistic talent to the world.

For entrepreneurs, planning on establishing their own brand, Diwali festival presents an excellent opportunity since the message of this special holiday is sharing your light to the world and affirming that indeed there is a force far greater than your own that’s protecting you from negative spiritual energies. Strategically speaking, Diwali is also the time when people are in a very giving mood that’s why it’s the perfect time to push production to boost sales.

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#EmojiSentime : Observing Sentiments of Emojis

July 1, 2016Creative, Digital, Student Workdigital, emoji, emojisentiment, Miami Ad School, websiteone comment

A few students from Miami Ad School and Wyncode Academy who just happen to be really intrigued by the evolving role of emoji in modern-day communication decided to create a site that measures the sentiment of topics on twitter by using emojis. With Emoji Sentiment you can find whether the sentiment regarding a topic is positive, negative, or somewhere in between.

Check it out at:

#EmojiSentiment is an app that fine-tunes how well we understand the sentiment surrounding a topic.

The app determines which emoji are used most in conjunction with that topic and by tapping into sentiment data reveals whether conversations are positive, negative, or somewhere in between.

Check it out at:

www.emojisentiment.com
Advert title: #EmojiSentiment
Advertising Agency: Miami Ad School, Miami, USA / Wyncode Academy, Miami, USA
Agency website: www.miamiadschool.com / https://wyncode.co
Art Director: Frank Hammar, Waner Almeida
Art Director | UX/UI: Daniel Jaramillo
Copywriter: Humberto Belli
Web Developer: Cameron Eckelberry, Alex Vera

Graffiti Collaborative : Agency Profile

January 28, 2016Agency Profiles, Digitalagency, digital4 comments

Graffiti Collaborative is a 4.5 years young creative agency. Its expertise lies in identifying the problem of a business and finding a creative solution. It believes that the solution usually lies in identifying the problem. Most people identify symptoms but it’s another skill to be able to differentiate them from the actual problem. That is the USP of this agency.

Although it started out as a digital agency, it soon realised that problems cannot be solved through a single medium alone. Once a creative strategy has been thought through, one needs to choose the right channels of communication based on several criteria. Today, Graffiti develops 360 degree creative communication strategies for its clients and delivers on digital, design, films, events, tech and everything creative. It strictly sticks to its expertise of strategies and tactics and doesn’t venture into the more ‘lucrative’ media buying space. The company will continue to evolve in the coming years keeping up with the times. The best is yet to come.
How was Graffiti Collaborative born (and when)?
This is a little complicated story and quite honestly, is being told to a larger public for the first time. It started out as a digital agency in a small shared room – sitting knee to knee for a few months. Once we realised we had more to offer to the communication industry, we packed off to a beautiful space which became our home for the next few years. As we learned more, we observed how this industry functioned – and we found it rather competitive. We figured that the quality of work is higher when collaborating rather than competing – and that’s how from Graffiti Media, we became Graffiti Collaborative. With that small but very significant change in our mindset, we have now become an agency which strives to change many standards in this industry. Our tagline – served with love – is a testament to it! We hope to bring out love in this industry. Love for what we do, love for people working with us and love towards nature and all things around us.

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Godot Media : Agency Profile

January 21, 2016Agency Profilescontent marketing, digital, godot media4 comments

Godot Media was founded in 2008 by Vishal Dutta, an IIT/IIM graduate. The company is based out of Bangalore, and mainly focuses on content marketing and production.

“We are a content marketing firm that specializes in long-form content like blog posts, eBooks, whitepapers, etc. We have served hundreds of customers from all around the world. The strength of our team lies in their excellent research and writing capabilities, which allows them to deliver well on a broad range of projects. ”

What made you start Godot Media?
We noticed there was a huge opportunity in the content industry where businesses were in need of content to reach out to their customers. Godot Media was started to serve companies’ content marketing needs.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
Currently, we only offer text content, and don’t have designers on board.
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Concept Digital : Agency Profile

October 15, 2014Agency Profilesagency, concept, digital, profileone comment

They (our clients) had a vision and we had a dream. They actually demanded and made us realize the need of the hour. Since the scribble on the wall said, Go Digital, go forth and conquer, we went North! They helped us carve a niche with the opportunities they gave us and brand building, communication – the entire gamut got a digital boost.

Any background on naming Concept Digital?
Respect for the Mother Brand! Why would we ditch the banner we were born with? We take pride in being associated as To the Manor Born!
OR
We had the privilege of being born with a silver spoon in our mouth, as Concept had been a vanguard in advertising in its heyday! So we cruised along with the name and carved our digital identity, as digital was our new avatar.

What has been the reaction of clients and industry to this kind of thinking?
Our digital birth got a red carpet reception as it was keenly awaited by all our clients – they were already ready for it. Minimizing cost and maximizing reach and effectiveness, what more could a client want? So digital was like manna from heaven.

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Wow Makers : Agency Profile

August 6, 2014Agency Profilesagency, Creative, desicreative, digital, makers, solutions, wow2 comments

We are a young, dynamic creative agency based in Cochin. We make superb designs while helping people, making friends, winning hearts and having fun! Our mission/obsession is to make you go “Wow!”

What made you start WowMakers?
Two reasons: To make lots of money, and to make it by doing what we love. We have one life; don’t waste it by living someone else’s dream.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Actually, most of our team members don’t have a degree in fine arts or design. Many of them weren’t even designers to start with! The fact that we’ve come this far speaks volumes for their raw talent and learning ability. That’s how we hire team members: their talent, attitude and willingness to learn.

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Anisha Sahni : Interview with a Digital Art Director

August 4, 2014Digital, Interviewsanisha, art, digital, director, foxy, interview, moron, sahni4 comments

Anisha Sahni | Art Director, FoxyMoron – North

Why are you into Advertising?
I have always wanted to work in a creative industry. Be it advertising or animation. However, currently 3D animation especially in India has a long way to go. The characterization and 2D elements of animation are what caught my interest and I realized that I could apply the same fundamentals in Advertising. Cracking the idea, conceptualizing and executing the look along with marketing the idea, is how an animation is produced. It’s the same in advertising, but only quicker. That is what grabbed my interest and the fact that you could really think completely outside the box and not be limited to a script.

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KFC tlks 2 me – The power of language for today’s youth.

July 15, 2010Guest Articlesbranding, case, desicreative, digital, direct, marketing, new delhi, ogilvy, one, sanjeev jasani, strategy, study5 comments

Sanjeev Jasani, Vice President, OgilvyOne, New Delhi writes.

Words, words, words – the power of language is something we focus on with customers everyday, but nowhere can it have more impact than with teenagers and tweens. Harnessing the power of language for today’s multi-tasking, tech-savvy youth is the first step in effectively communicating and building loyalty among them.

To truly connect with kids – to form and keep a meaningful dialogue that will help win their hearts and minds – you must learn to have a conversation. On their terms. In their language. In fact, according to teen marketing experts “Teens identify best with someone who speaks their language, dresses like them and understands their human condition.”
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