Palak Kapadia

Penguin ‘Naked Books’ : Spec Work By Miami Ad School

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Advertised brand: Penguin
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala, Xavi Ocana
Copywriter: Palak Kapadia
Synopsis: Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet.
On its 85th anniversary, Penguin launches Naked Books – just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best – reading.

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Her Street : Spec Work from Miami Ad School

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Advertised brand: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia
Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.

Spotify Match : Miami Ad School

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Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.

Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

Wherever. Together. Student Spec Work

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Advertised brand: The North Face
Advert title: Wherever. Together.
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Synopsis: There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.

Talk About Menstruation In The Open : Spec Work from Miami Ad School Students

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra

Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.

Take The Wheel : Spec Work from Miami Ad School

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advert title: Take The Wheel
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Jeep
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi

Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.

Unmute : Spec Work

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Advert title: unMute
Campaign name: unMute
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Apple
Brand: iPhone
Copywriters: Palak Kapadia, Rohit Wani

(Spec work not released)

The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can’t make a simple phone call. With Apple, we think different and help solve this issue.
Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition.With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don’t understand it.

Nespresso Student Spec Work from Miami Ad School

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Advert title: Nespresso
Campaign name: Getaway
Advertising School: Miami Ad School
Advertiser: Nespresso
Brand: Nespresso
Copywriter: Palak Kapadia
Art Director: Jane Jin

Synopsis: Nespresso’s Master Origins is a range of premium perfectly-crafted coffee from across the world. Inspired from the lands it originates from and employing very precise cultivation techniques, each flavor is a work of art and a delicate craft, all at the same time. Each cup of coffee is a travel story that you create right at your kitchen table.

Echo Dot Kids Edition Spec Ad by Miami Ad School Students

Echo Dots Kids Edition spec Work by Miami Ad School

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Advert title: Plot Twist
Campaign name: Plot Twist
Media: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, New York, USA
Advertiser: Amazon
Brand: Echo Dot Kids Edition
Art Director: Jordan Bromberg
Copywriters: Palak Kapadia, Rohit Wani

Synopsis: When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they’re simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they’re being told. Presenting Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be.

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.