Advertised brand: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia
Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.