Deep Chhabria

Durex : Spec Ad by Miami Ad School

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Brand: Durex
Campaign Title: Paraplay
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria, Siddhi Ranade

Description/Synopsis:
Disability sex is a notion that often remained ignored or unenlightened by the mass. Some reasons being people associating helplessness with a disability or assuming disabled people being incapable of having sex. This project not only manages to give sexual pleasures to the disabled but also brings this notion to the limelight.

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Lego : Spec Work From Miami Ad School

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Brand: Lego
Campaign Title: Lego Models of United Nations
Advertising School: Miami Ad School, Mumbai.

Personal Credits:
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria, Siddhi Ranade

This piece has won Bronze in Summit Awards 2020. 

Description/Synopsis:
Teenagers like Greta Thunberg have proven that they have creative solutions to save the world. But with social distancing amid COVID-19, events are cancelled everywhere. However, ideas can not be isolated. Presenting Lego Models of United Nations, an online forum for the youth to discuss world problems using LEGO. Teenagers can pick various causes and share their creative solutions to save the world from their homes.

Spotify (Spec Work) by Miami Ad School

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Brand: Spotify
Campaign Title: Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Description/Synopsis:
Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts, and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna, and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favor of Spotify.

The North Face : Spec Work by Miami Ad School

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Brand: The North Face
Campaign Name: Voice of Exploration

This project was created for One Show’s Young One’s Brief Awards and has secured a merit position.

Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.

The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.

A voice that has reached millions now emboldens the voices that couldn’t.

Credits
Copywriter: Apaar Singhal, Yashashree Samant
Professor: Deep Chhabria, Siddhi Ranade
Advertising School: Miami Ad School Mumbai

+Peace : Spec Work from Miami Ad School

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This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Brand: +Peace
Campaign Title: The Leaders of Tomorrow.
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan
Mentor: Deep Chhabria & Siddhi Ranade

Description/Synopsis:
Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe be it India, China, or Britain. Hence, +Peace decided to take a stand. THE LEADERS OF TOMORROW – an exclusive seat at the authoritarian table for youth leaders to build and emphasize effective solutions on peacebuilding. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.