Student Work

Vogue Spec Work by Miami Ad School

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Advertised brand: Teen Vogue + The Case For Her
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Copywriter: Palak Kapadia
Synopsis: Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.

https://vimeo.com/425725245

Her Street : Spec Work from Miami Ad School

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Advertised brand: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia
Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.

Bethany Services : Spec Work by Miami Ad School

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Credits
Copywriter: Yashashree Samant
Advertising School: Miami Ad School Mumbai

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised. Print advertisement created by Miami Ad School, India for Bethany.org, within the categories: Health, Professional Services, Public Interest, NGO.

Merit Winner at One Show Young Ones.

The New York Times : Spec Work by Miami Ad School

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Brand: The New York Times
Campaign Name: Alexa Reads The News
Contributors: Apaar Singhal, Yashashree Samant ,
Siddhant Karale – Art Director, Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Description: While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference.

Vans : Spec Work by Miami Ad School

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Copywriter: Yashashree Samant
Art Director: Xavi Ocaña, Adrianna Weinberg, Saloni Doshi
Professor: Austin DeJonge
Advertising School: Miami Ad School Mumbai, Miami Ad School Mexico, Miami Ad School Buenos Aires.

“We had to make sure skate consumers are aware of the Pro Classics and encouraged to wear them over others for their performance skate needs. We realised for real pros, skateboarding is more than a hobby, it is a sustainable mode of transportation. Vans collaborates with Google Maps to develop “Off The Road” the first navigation service for skaters with skate routes, a special skate view, and a cool way to own the streets.”

Merit Winner at One Show Young Ones

The Lay’s Ending : Lay Spec Work by Miami Ad School

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Brand: Lay’s
Campaign Name: The Lay’s Ending
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Lay’s was falling out of favour from people’s hearts. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends. So to remind people that happiness can last longer, Lay’s launched special packets which have a hidden compartment of potato chips at the bottom.

Celebrate Heartbreak : Spec Work from Miami Ad School

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Brand: Platinum Guild of India
Campaign Name: Celebrate Heartbreak
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Since time immemorial, jewellery has been associated with all the joyous moments in life. But, it is probably our low points that teach us much more. The Platinum guild of India decided to stand beside all broken hearts and give them the strength to rise again.

Durex Kama Sutra 2.0 : Spec Work at Miami Ad School

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Campaign name: Kama Sutra 2.0
Brand: Durex
Media: Digital
Headline and copy text: Diversity, that’s more than just sexual

Short description: Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse in representation, excluding 1 billion disabled people worldwide. That changes now.

Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners.

A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.
Schools:
Miami Ad School, Hamburg, Germany
Miami Ad school São Paulo
Art Director: Shadab Wajih
Copywriter: Caio Kochenberger

Tutors:
Frank Garcia
Giulia Magaldi

Awards:
Winner of Wood Pencil in D&Ad New blood 2020
Shortlisted in Drum Chip Shop Award 2020