“SHARE THE SPARE”- Organ donation is where we need to realize the importance of sharing in mankind. The feeling of missing that a patient has for an organ can be fulfilled by our decision of becoming an organ donor. The message has been conveyed through a simple idea of crossword puzzle where the word “Sharing” itself has been shared with another word. Print advertisement created by College of Art, India for Padma Foundation, within the category : Public Interest, NGO.
Title: Nest Safe Sleeve
School: Miami Ad School San Francisco
Art Director: Neha Biluve and Renny Eackelbary
Copywriter: Hatem El Akad, Amber Jolley and Prasiddha Thiyagarajan
Description:
Owning a firearm in the United States is a fundamental right.
And over 43% of the U.S. population owns at least one firearm to feel safe and protected.
Despite the many laws in place regulating gun ownership, violent crimes continue to rise.
That’s because 79% of violent acts involve a stolen firearm.
What’s more alarming is that the shooters are taking guns from their friends and family members.
It’s time for legal gun owners to feel safe and protected with their firearms.
Link:
Why are you into Advertising?
I kind of fell into it. I originally was using my design skills for my streetwear brand I started with a few friends. It was my brother who was in advertising where he would tell me more about what he was working on everyday that got me more interested. I applied the few tips he told me to implement into my brand. I enjoyed thinking and making in advertising so then I decided to take the jump and pursue it.
Did you attend school for fine art or design or Communications?
I studied Graphic Design at SAIT in Calgary. Then moved to Toronto to go to Miami Ad School.
Tell us about your awards? How has that helped your career.
It does help you stand out above the rest. I’ve won a few awards at big shows like D&AD, One Show and Clios. They for sure helped out to get me noticed while applying for jobs. I also just like the competition aspect of it, it always leads to great work.
The brief of the project was to empower meaningful behavioural change towards a sustainable lifestyle among the 16-25 yer olds with the help of Connect4Climate.
The area I focused on was how fast fashion is a growing concern and to merely be a part of a social lifestyle, our consumption patterns have caused an unprecedented situation. 16-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD (outfit of the day). All of this has not only led to increased consumption of fast fashion but also a huge wastage, degrading the environment.
Instagram filters and stickers are a part of our everyday living now. #ReOOTD is a campaign to encourage Gen Z to reduce their consumption patterns by involving them in an activation campaign whereby they use the Rewear Challenge filter, challenging them to rewear an item of clothing everyday in the month of December. The challenge however is started by fashion bloggers increasing the awareness of the campaign. The campaign also includes animated stickers that people can use to make their stories interesting. This campaign was also taken live and done on a small scale.
This project won the D&AD New Blood Awards 2020 and The Wood Pencil.
Project Credits:
Art Director & Copywriter : Nithika Romy
Brand: Durex
Campaign Title: Paraplay
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria, Siddhi Ranade
Description/Synopsis:
Disability sex is a notion that often remained ignored or unenlightened by the mass. Some reasons being people associating helplessness with a disability or assuming disabled people being incapable of having sex. This project not only manages to give sexual pleasures to the disabled but also brings this notion to the limelight.
Brand: Lego
Campaign Title: Lego Models of United Nations
Advertising School: Miami Ad School, Mumbai.
Personal Credits:
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria, Siddhi Ranade
This piece has won Bronze in Summit Awards 2020.
Description/Synopsis:
Teenagers like Greta Thunberg have proven that they have creative solutions to save the world. But with social distancing amid COVID-19, events are cancelled everywhere. However, ideas can not be isolated. Presenting Lego Models of United Nations, an online forum for the youth to discuss world problems using LEGO. Teenagers can pick various causes and share their creative solutions to save the world from their homes.
Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated a consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.
Awards and Publications
Vega Digital Gold Award
Published in Ads of the World
Summit International Silver Award
Team Members
Creative Technologist: Sukratti Jain, Paras Juneja, Justus Rozenkranz
About the project
Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Bodytype, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Bodytypes, forging a community of confident individuals all dancing to their own rhythms in unison.
Awards and Publications
D&AD New Blood
Wood Pencil
Published in Ads of the World
Published in Campaigns of the world
Team Members
Art Director: Rose Elise Achard
Copy Writer: Adam Braun
Creative Technologist: Sukratti Jain, Paras Juneja
Brand: Adidas
Campaign Name: Adidas 50/50
Contributors: Apaar Singhal, Yashashree Samant – Copywriter,
Siddhant Karale – Art Director
Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Advertised brand: Penguin
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala, Xavi Ocana
Copywriter: Palak Kapadia
Synopsis: Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet.
On its 85th anniversary, Penguin launches Naked Books – just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best – reading.
