Mumbai

Software Towels by PixelFox Studios

Creative, , , , , , no comments

Trees, like water, are the harbingers of life. Showing a towel that’s partially soaked in water, with the drenched patch shaped like a tree, we wanted to establish that they are in need to be conserved, sustained and watered more, than cut down. This also entails planting more trees, focusing more on sustainable practices, and caring for nature, just as nature cares for us.

Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Director: Amit Damani, Krutika Vernekar
Art Director: Kamakshi Shirodkar, Mrunesh Kochrekar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP

Thane Festival : By Ascend Adcom, Mumbai

Creative, , , , , no comments

Thane Festival needed to stand out as a distinct congregation of artists than other art festivals. We designed the communication with an objective to connect with the elite and genuine art lover. The campaign was an instant hit and was successful in grabbing eyeballs.

Advertising Agency: Ascend Adcom, Mumbai, India
Chief Creative Officer / Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Directors: Vinayak Bendre, Shirish Lalge

IRCTC (spec work) by Miami Ad School

Creative, , , , , no comments

Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai
Description:
Train journeys are seen as outdated in India and hence, people don’t prefer to travel by them. But, we tend to ignore the fact that trains have been running in India for over 125 years and hence, are full of stories. We thought of bringing those stories to life by converting trains into time machines.

The North Face (Spec Work) by Miami Ad School

Creative, , , , , no comments

Brand: North Face
Campaign Name: Voice of Exploration
Contributors: Yashashree Samant – Copywriter, Apaar Singhal – Copywriter
School: Miami Ad School, Mumbai
Description:
This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.

The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.

A voice that has reached millions now emboldens the voices that couldn’t.

Spotify Match : Miami Ad School

Creative, Digital, International, Student Work, , , , , , , , , , , no comments

Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.

Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

Wherever. Together. Student Spec Work

Creative, Digital, International, Student Work, , , , , , , , , no comments

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Advertised brand: The North Face
Advert title: Wherever. Together.
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Synopsis: There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.