Advertising Agency: Tag Vinnatti, Mumbai, India
Creative Directors: Mahesh Salgaonkar, Anand Nair
Associate Creative Director: Rajesh Raghoba Panchal
Copywriter: Anup Toms Alex
Account Supervisors: Saugata Mitra, Mansi Vora
Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Directors: Amit Damani, Krutika Vernekar
Art Director/ Illustrator: Kamakshi Shirodkar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP
Thane Festival needed to stand out as a distinct congregation of artists than other art festivals. We designed the communication with an objective to connect with the elite and genuine art lover. The campaign was an instant hit and was successful in grabbing eyeballs.
Advertising Agency: Ascend Adcom, Mumbai, India
Chief Creative Officer / Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Directors: Vinayak Bendre, Shirish Lalge
Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai
Description:
Train journeys are seen as outdated in India and hence, people don’t prefer to travel by them. But, we tend to ignore the fact that trains have been running in India for over 125 years and hence, are full of stories. We thought of bringing those stories to life by converting trains into time machines.
Brand: North Face
Campaign Name: Voice of Exploration
Contributors: Yashashree Samant – Copywriter, Apaar Singhal – Copywriter
School: Miami Ad School, Mumbai
Description:
This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.
Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.
The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.
A voice that has reached millions now emboldens the voices that couldn’t.
Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.
Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.
Advertised brand: The North Face
Advert title: Wherever. Together.
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Synopsis: There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.
During the Ganesha Festival in Mumbai, people erect decorative arches or ‘Makhars’ at home to celebrate the arrival of the Lord. Maharashtra Dinmaan, the local Marathi language daily distributes awards to the best decoration during this period. This advertisement was meant to encourage people to register for the awards. The visual of crepe paper roll with a curled end graphically depicts the elephant head of Lord Ganesha. Crepe paper is a common material used in these decorations which instantly connects with the audience.
Advertising Agency: Ascend Adcom, Mumbai, India
Photographer: Shirish Lalge
CCO, Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Director: Shirish Lalge
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advertised brand: Royal Bombay Yacht Club
Advert title: Made At Sea
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Saloni Doshi
Copywriter: Palak Kapadia, Shweta Nandakumar
Synopsis: The Royal Bombay Yacht Club, established in 1846, is an extremely premium sailing club in Mumbai. Entry to the club is restricted only to members and their guests. The current waiting time to get a membership is 150 years. This means that first generation sailors will probably never get to be a part of this community. To fix this, RBYC is waiving off the waiting time for a 100 new members.
RBYC, in essence, is a club that celebrates the spirit of seafaring. The only real criterion for being a member is sharing that spirit. It isn’t something you can buy your way into. In a series of print ads with the tagline ‘Made At Sea’, we position the club as one only real sailors have access to. The ads are in keeping with the brand’s tone of voice of exclusivity, elitism, legacy, prestige and even a slight snobbery.
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra
Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.
