Mumbai

Ganpati Festival Decoration Awards Ad by Ascend Adcom, Mumbai

April 23, 2020CreativeAdesh Navkudkar, Ascend Adcom, Mumbai, Pranav Lele, Shirish Lalgeno comments

During the Ganesha Festival in Mumbai, people erect decorative arches or ‘Makhars’ at home to celebrate the arrival of the Lord. Maharashtra Dinmaan, the local Marathi language daily distributes awards to the best decoration during this period. This advertisement was meant to encourage people to register for the awards. The visual of crepe paper roll with a curled end graphically depicts the elephant head of Lord Ganesha. Crepe paper is a common material used in these decorations which instantly connects with the audience.

Advertising Agency: Ascend Adcom, Mumbai, India
Photographer: Shirish Lalge
CCO, Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Director: Shirish Lalge

Made At Sea : Spec Work from Miami Ad School

March 24, 2020CreativeMade At Sea, Miami Ad School, Mumbai, Royal Bombay Yacht Club, Saloni Doshi, Shweta Nandakumarno comments

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: Royal Bombay Yacht Club
Advert title: Made At Sea
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Saloni Doshi
Copywriter: Palak Kapadia, Shweta Nandakumar

Synopsis: The Royal Bombay Yacht Club, established in 1846, is an extremely premium sailing club in Mumbai. Entry to the club is restricted only to members and their guests. The current waiting time to get a membership is 150 years. This means that first generation sailors will probably never get to be a part of this community. To fix this, RBYC is waiving off the waiting time for a 100 new members.

RBYC, in essence, is a club that celebrates the spirit of seafaring. The only real criterion for being a member is sharing that spirit. It isn’t something you can buy your way into. In a series of print ads with the tagline ‘Made At Sea’, we position the club as one only real sailors have access to. The ads are in keeping with the brand’s tone of voice of exclusivity, elitism, legacy, prestige and even a slight snobbery.

Talk About Menstruation In The Open : Spec Work from Miami Ad School Students

March 16, 2020Creative, Digital, Student WorkMcKinsey Design + The Case For Her, Miami Ad School, Mumbai, Nagma Dhingra, Palak Kapadia, Saloni Doshi, Talk about Menstruation In the open, Yashashree Samantno comments

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra

Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.

Take The Wheel : Spec Work from Miami Ad School

March 14, 2020CreativeJeep, Miami Ad School, Mumbai, Palak Kapadia, Ria Kulkarni, Saloni Doshi, Take The Wheelno comments

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advert title: Take The Wheel
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Jeep
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi

Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.

Unmute : Spec Work

March 13, 2020CreativeApple, india, iPhone, Miami Ad School, Mumbai, Palak Kapadia, Rohit Wani, unMuteno comments

Advert title: unMute
Campaign name: unMute
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Apple
Brand: iPhone
Copywriters: Palak Kapadia, Rohit Wani

(Spec work not released)

The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can’t make a simple phone call. With Apple, we think different and help solve this issue.
Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition.With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don’t understand it.

Holi for Reliance General Insurance by Ogilvy Mumbai

January 1, 2020CreativeBurzin Mehta, Harsha Gharat, india, Juhi Chittoria, Junaid Pandrowala, Mumbai, ogilvy, Priya Bajad, Puranjoy Gupta, Radhika Seth, Sakshi Choudhary, Vibhor Tyagi, Vishal Shindeno comments

“What’s Holi without the colour?
Holi is not an excuse to harass women. ”

Advertising Agency: Ogilvy, Mumbai, India
Account Management: Radhika Seth, Juhi Chittoria
Creative Team: Burzin Mehta, Sakshi Choudhary, Harsha Gharat, Vibhor Tyagi
Project Management / Tech: Priya Bajad, Vishal Shinde
Producer: Junaid Pandrowala
Photographer: Puranjoy Gupta

Befriend The Environment by Pixel Fox Studios, Mumbai

December 1, 2019CreativeAchaiah KP, Amit Damani, Anupama Ahir, Kamakshi Shirodkar, Krutika Vernekar, Mumbai, Pixel Fox Studiosno comments

Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Director: Amit Damani, Krutika Vernekar
Art Director: Kamakshi Shirodkar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP

The Minds Foundation by Makani Creative

November 22, 2019CreativeAlex Konahin, Anant Medepalli, Dhaval Ramtirthkar, india, Makani Creatives, Mumbai, Pratik Dhas, Sachin Padaveno comments

Advertising Agency: MAKANI Creatives, Mumbai, India
Art Director: Pratik Dhas
Copywriter: Dhaval Ramtirthkar
Illustrator: Alex Konahin
Retoucher: Pratik Dhas
National Creative Director: Anant Medepalli
Creative Directors: Sachin Padave, Dhaval Ramtirthkar

Amul Dark Chocolate by FCBUlka Mumbai

October 9, 2019CreativeCocktail Art Co., FCBUlka, india, Keegan Pinto, Mumbai, Niraj Patil, Rajdatta Ranade, Swati Bhattacharyano comments

Advertising Agency: FCBUlka, Mumbai, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Director: Rajdatta Ranade
Senior Art Director: Niraj Patil
Image Production: Cocktail Art Co.

Background: Dark chocolates barely constitute 10% of the chocolate category in India. But recently, consumers, especially millennials, have begun embracing dark chocolate. Amul, Asia’s second largest dairy brand, has been making chocolates for over 30 years. It recently launched a variety of premium dark chocolates, including the very rare 90% dark chocolate.

Idea: Uninitiated people don’t know what to expect from dark chocolate. For them, the world of dark chocolates is uncharted and unfamiliar. Using the rarest of variants, the 90% Dark chocolate, we created a world filled with intrigue and mystique, seducing people to be a part of it, to come and get a glimpse of what lies on the other side.