Trees, like water, are the harbingers of life. Showing a towel that’s partially soaked in water, with the drenched patch shaped like a tree, we wanted to establish that they are in need to be conserved, sustained and watered more, than cut down. This also entails planting more trees, focusing more on sustainable practices, and caring for nature, just as nature cares for us.

Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Director: Amit Damani, Krutika Vernekar
Art Director: Kamakshi Shirodkar, Mrunesh Kochrekar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP