Monthly Archives: September 2020

Vogue Spec Work by Miami Ad School

Interesting Things, Student Work, , , , no comments

Advertised brand: Teen Vogue + The Case For Her
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Copywriter: Palak Kapadia
Synopsis: Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.

https://vimeo.com/425725245

Aindrila Chatterjee : In A Chat With An Advertising Creative

Creative, Interviewsno comments

Artist. Daydreamer. Working as a Creative Supervisor in Wunderman Thompson, Aindrila loves to design, paint and make illustrations. She always carries a sketchbook with her wherever she travels because for her, ideas can come from anywhere .

Why are you into Advertising?
I was always fascinated by the world of advertising. Being a 90’s kid I grew up watching ads on TV. Till date I remember so many ads, their jingles, the slogans and the taglines. And when I realized that I can be an artist as well as a creative in the field of advertising, I jumped at the idea of it. The best part of advertising is no matter how crazy your thoughts or ideas are, there will always be somebody who will appreciate it.

Did you attend school for fine art or design or Communications?
I went to the College of Art, Delhi where I did Bachelors of Fine arts in Applied arts.

(more…)

Her Street : Spec Work from Miami Ad School

Creative, Interesting Things, Student Work, , no comments

Advertised brand: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia
Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.

Burger King celebrates Pride in Finland by declaring their love to McDonald’s

Creative, Interesting Things, Internationalno comments

During Helsinki Pride, Burger King declares their love to McDonald’s with the painting “Love conquers all”, which shows their mascots embracing each other.

Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes. 

“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, states Burger King Finland’s brand manager Kaisa Kasila.

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.

“The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins”, continues Kasila.

The creative partner behind the idea and campaign is TBWA\Helsinki, and the media partner is Virta Helsinki.

Leo Burnett Israel and Samsung Israel present: Galaxy Note 20/20 Project

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Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak.
So for the launch of the new Samsung Galaxy Note 20, we decided to help 20 small businesses owners and connect them with the leading digital creators in Israel.
We handed each of our creators a the new and powerful Galaxy Note 20, and with the help of its advanced features, they shot, illustrated, photographed and edited a variety of advertising and digital tools the small business owners can use to advertise and publicize their businesses, services and goods.
To date, millions of Israelis have been exposed to billboards, promotional videos and other commercial items we created this way which we hope will march our small businesses owners into a new era of prosperity and success.

Credits: 

Agency Credits: Leo Burnett Israel
Client: Samsung
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Yonatan Regev
Creative Director: Oren Ben Naim
Creative Team: Hezkush Yeshurun, Jonathan Blieden
Agency Producer:  Menny Zarhia
Account Supervisor:  Hagay Zaken
Account Manager: Efrat Gelfand
Director: Omri Dekel-Kadosh
Production Company: Udini Films
Creators: Shany Reich, Tal Gutberg  , Yael Linzen Segal  ,  Michael_Topyol,
Marcom Director: Eva Hasson

Bethany Services : Spec Work by Miami Ad School

Creative, Student Work, no comments

Credits
Copywriter: Yashashree Samant
Advertising School: Miami Ad School Mumbai

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised. Print advertisement created by Miami Ad School, India for Bethany.org, within the categories: Health, Professional Services, Public Interest, NGO.

Merit Winner at One Show Young Ones.

The New York Times : Spec Work by Miami Ad School

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Brand: The New York Times
Campaign Name: Alexa Reads The News
Contributors: Apaar Singhal, Yashashree Samant ,
Siddhant Karale – Art Director, Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Description: While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference.