Monthly Archives: April 2020

Panic Aid : Miami Ad School, SFO

Creative, Digital, International, Student Workno comments

Title: Panic Aid
School: Miami Ad School San Francisco, Hamburg, Berlin and New York
Art Director: Abdo Soliman
Copywriter: Hatem El Akad, Ahmed “Reef” Radwan, and Refaat Rico

Description:

People who suffer from panic attacks are too embarrassed to ask for help when they go through one. They also constantly think that the panic attack is a heart attack and they are about to die. So Apple Watch decided to innovate in order to alleviate the social and personal stress of panic attack patients.

Link:

Megha Sharma

Megha Sharma, Adrift Communications : Agency Preview

Agency Profiles, , no comments

“Adrift Communications and Influencer Marketing is a boutique communications firm based out of Gurgaon, Haryana, India. We handle PR (traditional and online), content services, Influencer Marketing and social media services for our clients.

I started Adrift in 2017 after spending 17 years in the communications world, including holding leadership positions in global PR firms in India – as Associate Managing Director, Cohn & Wolfe India and Senior Vice President, Fleishman Hillard, India. Having managed most roles in my communication experience, I decided to challenge myself and take the next big jump of starting my own venture.“

What made you start Adrift Communications? Would you call Adrift a modern PR Company or a marketing company?
Adrift is a modern, boutique PR & Influencer Marketing firm. We are intent on doing high-end strategic and quality work for our clients. We currently offer some services like PR and content but we are looking to build our digital capabilities over a period of time.

I started Adrift after realising that there is a vaccum in the market for brands entering the market but could not afford to pay high fee to large global firms and because they could not pay such high fee amounts, they did not get the senior level of counselling that they actually needed. The core idea of setting up Adrift was to offer an alternative to these clients – a strategic firm offering services at same level as global firms without being expensive. At Adrift, the team is handpicked from global PR firms and we ensure senior level servicing to all our clients.

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Ganpati Festival Decoration Awards Ad by Ascend Adcom, Mumbai

Creative, , , , no comments

During the Ganesha Festival in Mumbai, people erect decorative arches or ‘Makhars’ at home to celebrate the arrival of the Lord. Maharashtra Dinmaan, the local Marathi language daily distributes awards to the best decoration during this period. This advertisement was meant to encourage people to register for the awards. The visual of crepe paper roll with a curled end graphically depicts the elephant head of Lord Ganesha. Crepe paper is a common material used in these decorations which instantly connects with the audience.

Advertising Agency: Ascend Adcom, Mumbai, India
Photographer: Shirish Lalge
CCO, Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Director: Shirish Lalge

Leo Burnett Israel and Doritos present: “The Last Doritos”

Creative, International, , , , , , , , , , no comments

If you’ve tried recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. A that’s a major problem if you’re running out of Doritos.
Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a pack open till you see the last crumb, less than a minute will go by for the entire pack to be downed and forgotten. So what do you do in times of Corona when you’re in self isolation and the next grocery delivery isn’t for another two weeks? The answer: self-mastery and rationing – to make the last crumb last.

Credits:
Agency Credits: Leo Burnett Israel
Client: Doritos- Strauss Group Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Idit Zukerman
Creative Team : Meital Miller, Michal Perry
Agency producer: Menny Zarhia
Account supervisor: Shiran Feldman
Account Manager: Sapir Yaron
Director, Editor, Photography and Acting : Asaf Asulin
Marcom: Eva Hasson

Aashi Bhaiji Graphic Design

In Conversation With Aashi Bhaiji : Graphic Designer

Graphic Designer, Interviewsno comments

Aashi Bhaiji, 22, is a Visual Designer based out of Bangalore. She has always been fascinated by how design constantly impacts and enriches the quality of life. It is this idea that encourages her to craft holistic, human-centered, delightfully simple and enjoyable experiences. For her, dance and outdoor activities keep her creative and she loves to bring fun ideas from them into her work.

She’s always up for some amazing conversations over coffee, loves clean workspaces and enjoys listening to music while working

Why are you a Graphic Designer?
I chose visual communication as my specialization in college. Communication design has helped me solve a problem or visualize my idea through a medium of my choice. Be it though film, photography, animation, a poster, book, illustrations, an infographic, a physical space to even an app or a website; it has helped me look at a problem from a broader lens and focus on delivering it’s essence / solution / message in the best possible way

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Krishna kumar

Krishna Kumar: Creative Director (Motion and Design)

Graphic Designer, Illustration, Interviews4 comments

Krishna Kumar is from Chennai, a self-taught 3D Motion and Graphic Designer. Who is a diehard fan of Dexter’s laboratory, Marvel and DC. He has started his career in the film VFX industry as a Compositor, Motion and Title artist. He then moved into corporate as a graphic designer and implemented his infographic skills in animation and became a Motion designer again. He is good at creating Explanation videos of products and he loves to create marketing and sales videos, product tutorials, brand and website animation, product prototype animations, etc.
He has fuelled by curiosity and passion for design and most of his skills are self-taught and all that he has learned has been extramural; outside the walls. He designs characters, paint, illustrates, storyboard and does visual developments and he has been working in the field of animation for the last 8+ years.
Currently, He is working as a Creative Director (Motion & Design) at an IT product based company AppviewX. He likes to learn new things and explore new mediums and love to be challenged.

Why are you a Graphic/Motion Designer?
 My interest in Art and Design roots back to my childhood where all the shows on cartoon network were quite inspiring and created enthusiasm in me to become what I am today!

Did you attend school for fine art or design?
 NO, I’m completely self-taught! I have completed M.A Mass Communication, however, my fortune led me to what I love.

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Donate Organs : Spec Work By Students

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“SHARE THE SPARE”- Organ donation is where we need to realize the importance of sharing in mankind. The feeling of missing that a patient has for an organ can be fulfilled by our decision of becoming an organ donor. The message has been conveyed through a simple idea of crossword puzzle where the word “Sharing” itself has been shared with another word. Print advertisement created by College of Art, India for Padma Foundation, within the category : Public Interest, NGO.

Advertising School: College of Art, New Delhi, India
Advertising School: College Of Art
Creative Director/ Art Director/ Copywriter: Padmini Tudu