communications

Megha Sharma, Adrift Communications : Agency Preview

Adrift Communications and Influencer Marketing is a boutique communications firm based out of Gurgaon, Haryana, India. We handle PR (traditional and online), content services, Influencer Marketing and social media services for our clients.

I started Adrift in 2017 after spending 17 years in the communications world, including holding leadership positions in global PR firms in India – as Associate Managing Director, Cohn & Wolfe India and Senior Vice President, Fleishman Hillard, India. Having managed most roles in my communication experience, I decided to challenge myself and take the next big jump of starting my own venture.

What made you start Adrift Communications? Would you call Adrift a modern PR Company or a marketing company?
Adrift is a modern, boutique PR & Influencer Marketing firm. We are intent on doing high-end strategic and quality work for our clients. We currently offer some services like PR and content but we are looking to build our digital capabilities over a period of time.

I started Adrift after realising that there is a vaccum in the market for brands entering the market but could not afford to pay high fee to large global firms and because they could not pay such high fee amounts, they did not get the senior level of counselling that they actually needed. The core idea of setting up Adrift was to offer an alternative to these clients – a strategic firm offering services at same level as global firms without being expensive. At Adrift, the team is handpicked from global PR firms and we ensure senior level servicing to all our clients.

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Kerala Tourism by Stark Communications, Trivandrum

Creative Director: B R Swarup
Art Director: Haridas B
Photographer: Prabuddha Dasgupta
Concept Note:Extensive research across the last decade amongst travelers to Kerala (more international than domestic) has consistently revealed that “something” happens to them while they are here – something that alters their mindspace.

The triggers for this “something” often include the relaxed “pace” of the destination, the,
‘openness’ and warmth of Kerala and its people, or even the distinctive ‘rawness’ of the land.

The crux of the matter is that everyone seems to remember this trigger. Many are acutely aware of this epiphany, this sudden intuitive leap of understanding, caused by a seemingly ordinary, but striking occurrence.

The campaign is all about this trigger – this moment. In a manner of speaking, the campaign tries to capture the mindspace, with every frame so rooted in reality, that it more than verges on the unreal.

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