Monthly Archives: October 2017

Carlsberg’s Rosh Hashanah Record Breaking Post by BBR Saatchi & Saatchi

As you know New Year (Rosh Hashana in Israel) is a hectic time on social media feeds. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all. But Carlsberg doesn’t compromise on the type of wishes it sends.

So when Facebook announced a couple of weeks back it was implementing its live photo technology, we immediately understood that together with the vertical screen, we held at our fingertips the power to implement a new type of storytelling through the mobile feed by combining a short movie with live interaction.

Carlsberg created ‘The Best Way to Open the New Year’ – an interactive ‘Live Photo’ based post that asks social media aficionados to ‘Press Here and not Let Go’. Those who did, (live photo tech only works on mobile) were delighted to see they’d just set in motion a rube machine that ultimately delivers Carlsberg’s suggestion to open a great new year with a nice pint.

Surfers loved our playful interactive experienced and engaged with our innocuous little post like never before. Engagement rate reached 13% – an all-time high for the brand whose record stood until then unbeaten at 9% J

Our Carlsberg’s Rosh Hashanah post reached over 250K people

Got over 50K clicks

Over 4000 interactions

with 660 comments

and over 250 shares.

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Idan Kligerman, Nofar Birenbaum, Gal Mamalya, Kobi Cohen
VP Client Services: Ben Muskal
Account Supervisor: Moran Darzi
Account Executive: Dana Mey- Tal
Creative Coordinator: Eva Hasson

 

 

Namrata Chattaraj : Graphic Designer, Artist

An artist at heart, Namrata comes from an extensive background in Graphic Design, having worked with the best names in the industry in houses such as JWT, Channel [V], Rediffusion DY&R, and Fisheye Design. 

The wisdom gained from these experiences led to WAG Design. WAG stands for Wisdom, Art, & Graphics.

With a long standing track record and an international client base, Namrata’s work is an extension of her philosophy, values, and work ethics. She enjoys experimenting with styles, typography, and mediums and brings passion and excitement to every project. Over the last few years she has almost completely switched to creating handmade art. 

Namrata also loves delicately flavoured darjeeling tea, calm people who don’t constantly multitask, and receiving thoughtful notes by snail mail. She might actually be from the 1950’s. But we can’t be sure.

Why are you a Graphic Designer?
All my school life, I was pretty confident I wanted to be an artist. But I also resisted all fine art training or classes, because I felt art cannot be taught, it has to flow from within. However, when it came to choosing a career, I was told art was for the crazy and broke people. And I didn’t want to be either. I wanted to do art that was relevant, interactive and fun. I loved watching MTV and Channel [V] and kept critiquing their designs in my head and loving them too. So I decided I wanted to be a graphic designer. It was a pretty clear decision at a time when no one around me had ever heard of the term ‘graphic designer’. (It got pretty tiring, long after I became a graphic designer, to keep explaining to people what it meant. Some elderly people would think I was saying I’m a ‘traffic designer’. It was a weird time.) (more…)

WinVision by Jaanrise Hyderabad

Advertising Agency: Jaanrise, Hyderabd, India
Creative Director: Sumann Gadde
Art Director: Bhaskar Vanam, Abhi Rathan
Copywriters: Rohit Narla, Aryak Ray
Illustrator: Bhaskar Vanam
Managing Director: Boyapati Chaitanya
Chief Strategy Officer: Ratnakar Rao
Head-Business Affairs: Meena Nimmagadda

 

Mihir Hardikar : Photography

Mihir Hardikar is a Mumbai based commercial photographer with a focus on food, beverage, product & people photography.
After graduating from Sir JJ Institute of Applied Art, he went on to study at the Light & Life Academy in Ooty
where he specialised in different disciplines of photography.
Apart from his commercial work, he loves to swim, travel, try out different cuisines, street and sophisticated and dreams to taste local food from across the globe.

Why are you a photographer?
Don’t really have a philosophical or profound view on this.. It was just a natural progression from art college to specialisation to full time profession.

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mIndicator by Bates Chi And Partners

dvertising Agency: Bates Chi & Partners, Mumbai
Chief Executive Officer: Srikanth Vs
Chief Creative Officer: Manmohan Anchan
President: Asheesh Malhotra
Excutive Creative Director: Pk Anil Kumar
Senior Creative Director: Mehul Patil
Creative Director: Yogesh Khairnar
Art Director: Tejas Phansekar
Copy Supervisor: Rigved Sarkar
Client Services Director: Sheeba Faheim Inamdar
Account Executive: Akshaya Gangan
Production Team: Augustyanag Jadhav
Director: Sagar Palkar
Photographer: Vaibhav Shedge
Retoucher: Satish Modhave

Aditya Dhotre : Graphic Design

Aditya Dhotre is a self-taught designer who specializes in visual design, He is fuelled by curiosity and passion for design, technology, and life.

Most of his skills are self-taught and all that he had learned has been extramural; outside the walls.
When he is not busy breaking down design, he works on pet projects and short films.
Adi always believed that the “Creative” arena will be his best playground.

“I’m a design enthusiast who is fuelled by curiosity and passion for design, technology, and life. Most of my skills are self-taught and all that I had learned has been extramural; outside the walls.

When I’m not busy breaking down design, I work on creative pet projects and short films.

I always believed that the “Creative” arena is my best playground.”

Why are you a Graphic Designer?
The design bug has bitten me! like how it happens in Spider-man. *Just Kidding*
I’ve always been a visual learner and that made me slowly graduate as a designer.

The dream of a graphic designer is to create meaningful designs that communicate on a visual, intellectual and emotional level. It is the joy of being creative and having someone pay you to do it. But the reality of that dream is that it often comes with the heavy price of the creative soul. There are endless meetings, client revisions, committee-mandated direction, project managers who are frustrated art directors, long hours and often little recognition. These are the daily and universal struggles of a graphic designer.

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How to Create Digital Diwali Cards Online

Diwali, is a combination of the words “deepa” which means “light”, and “avail” which means “row”. Dubbed as India’s biggest, brightest, and most important holiday, Indians celebrate this festival by lighting clay lamps outside their houses as a symbol of the inner light that shields them from spiritual darkness. Also known as Dipawali, this festival is very important to the Indians in the same way that Christmas is of great value to the Christians.

For more than a hundred years, Diwali has Sikhs, Jains, Buddhists, and Hindus joined in celebrating the Diwali festival regardless of the difference in faith practices. Indeed, it lives true to the term “festival of peace” as it is an opportunity for all of us to reunite with our friends and family.

Digital Diwali Cards

When we are living thousands of miles away from our families, we opt to purchase digital Diwali cards that we can send to our loved ones. Fortunately, the worldwide web boasts of thousands of digital Diwali cards with different designs that anyone can freely choose. Of course, one way to make things even more special is by adding a personal touch and making your own digital Diwali cards. This gives us more room to share your artistic talent to the world.

For entrepreneurs, planning on establishing their own brand, Diwali festival presents an excellent opportunity since the message of this special holiday is sharing your light to the world and affirming that indeed there is a force far greater than your own that’s protecting you from negative spiritual energies. Strategically speaking, Diwali is also the time when people are in a very giving mood that’s why it’s the perfect time to push production to boost sales.

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Sharangdhar by Xebec Pune

Advertising Agency: Xebec Xommunications pvt. ltd, Pune, India,
Creative Director: Ashish Sadare
Art Directors: Ashish Sadare, Vijay Kumbhar
Copywriter: Saurabh Kirtane
Illustrator: Vijay Kumbhar
Photographers: Ashish Gurbani, Omkar
SaliModels: Elinor Chhris, Rohan Matale, Jaywant Sali
Additional Credits: Radhika Akolkar

Latet ‘Skip A Meal’ by BBR Saatchi and Saatchi

It’s September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the high holidays, you should know they are the ultimate ‘get-together-time’ and the ultimate cause for uniting around a table filled with goodies.

But unfortunately many Israeli families do not have the means to celebrate. They simply can’t afford the food and are forced to skip a meal. That was the exact message Latet – an Israeli organization that distributes food packages to the needy – wanted to communicate to the public. So it decided to capitalize on a unifying behavior that characterizes all internet users: ad skipping.

People who chose to skip our mouthwatering decoy pre-roll ads, were served up with the following message: “You skipped a meal out of choice but thousands of people in Israel skip it because they have no choice. Make someone’s holiday. Donate a meal”

 

Watch our case here:

 

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative: Idan Levi, Eddie Gartsman, Carmel Gilan
Production: Dorit Gvili, Bosmat Ben David
Account Supervisor: Aviv Ben Zikri
Account Manager: Matan Dadush
Strategy: Moran Nurok