Nidal Koteich | DesiCreative

The Eggshell Mayo by Miami Ad School

While the majority of us simply bin these outer layers without a second thought, it has been verified that eggshells carry some serious nutritional worth.

Just a single shell provides around two grams of calcium.

Hellmann’s is on the side of food. So, why waste something so beneficial?

Art Director: Nidal Koteich, Lisette Azulay

Copywriter: Ranjana Naik.

Advertised brand: Hellmann’s

Advert title(s): The Eggshell Mayo

Headline and copy text: We Are On The Side Of Food.

Media: Film, Integrated, Design.

School: Miami Ad School

Reggolution Eggs by Miami Ad School

This Miscellaneous Design is a satire of totalitarianism, inspired in the novel Animal Farm, written by George Orwell. We made a parody to the tone and some concepts of the Stalinist discourse and transfer the meaning into a campaign for cage free eggs.
For us, this campaign is about reflecting the empowerment of the hens that freed from their cages and farmers will be able to be happier and therefore they will produce even more eggs.

Art Director: Nidal Koteich
Copywriter: Lazaro Gonzalez / Nidal Koteich
Published: February 2018
Advertised brand: Miscellaneous Design
Advert title(s): Reggolution Eggs
Headline and copy text: No More Cages!
Media: Outdoor, Content, Integrated, Design.
School: Miami Ad School