Hellmann’s

The Eggshell Mayo by Miami Ad School

While the majority of us simply bin these outer layers without a second thought, it has been verified that eggshells carry some serious nutritional worth.
Just a single shell provides around two grams of calcium. 
Hellmann’s is on the side of food. So, why waste something so beneficial?
Art Director: Nidal Koteich, Lisette Azulay
Copywriter: Ranjana Naik.
Advertised brand: Hellmann’s
Advert title(s): The Eggshell Mayo
Headline and copy text: We Are On The Side Of Food.
Media: Film, Integrated, Design.
School: Miami Ad School